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Ceiling merchants: to create a win-win situation out of the interest game
Under the new market environment, how the ceiling brands and distributors can work together to develop together and become a collective topic for ceiling companies. As the industry continues to mature, it is no longer a simple game of interest between the ceiling companies and the distributors. In the face of crisis, they are an online leech.
Ceiling companies value channel sales model
In the market sales of ceilings, channel sales, as the most traditional and the most important mode of ceiling sales, still needs to attract the attention of a large number of ceiling companies.
Enterprises and dealers are established in the interests of the relationship, all exchanges between the two are dependent on economic interests to maintain. Ceiling dealers can rely on their good market conditions and personal abilities to repay their own economic benefits while earning profits. Since then, ceiling companies have been able to feel the sincerity of their distributors, and it is not easy for both parties to create conflicts. The purpose of long-term mutual benefit. â€
It can be said that whether the cooperation between enterprises and distributors is smooth and which relates to the sales of ceiling products. Only the active cooperation of enterprises and distributors can promote the development of the ceiling industry in a brighter direction.
The relationship between the company and the distributor needs to be firm
However, the marketing model between ceiling companies and distributors is still single and traditional, and generally there is only the "wholesale, delivery" "you buy me sell" wholesale sales situation. Companies and dealers generally do not conduct further exchanges and cooperation. Dealers are faced with unfathomable enterprises, loose organizational structures, and disorganized corporate services... When they encounter problems, they often have nowhere to seek help. The lack of a sense of belonging is a problem that dealers often feel distressed.
If the company is likened to the trunk of a big tree, then the dealer is the root of the tree. Whether or not the root system is nourished is related to the future survival and development of the company. Therefore, the development of dealers is also an important factor that determines the development of the company.
Ceiling dealers not only have to show their sincerity and ability to increase sales, allowing the ceiling companies to see tangible results. Ceiling companies should also pay special attention to the service of dealers, and give their assistance and support to dealers in management, teamwork, and marketing promotion, and strive to improve the quality of peer-to-peer services, so that dealers can feel the importance of the company and humanize them. The quality of service to retain the dealer, together with them advance and retreat!