Soft beds, as imported products from the West, because of their soft, hard, moderate and noble fashion, have occupied half of the domestic bedding consumer market in just 20 years, and there have also been famous brands such as Yisongsha, Yipai and Pinco in China. However, the imitation of the cottage-like cottage version in the industry makes the brand-name soft bed seem very helpless. The market leader of a well-known soft bed brand once said frankly: "Our new products have just been put into the exhibition hall, and less than two months later, we can find that there are similar products on the market. All our designs are professionally customized by foreign famous teachers and cost Very expensive. And these copycat versions steal our results without spending a dime. " What is even more hateful is that although the appearance is stolen, the copycat version cannot detect the inner world. In order to save manufacturing costs, the materials used in the copycat soft bed are uneven, and the majority are indiscriminate. After consumers use it, it is more harmful to health. At the same time, because of cutting corners, the service life of the cottage soft bed is very short, and quality problems occur frequently, which reduces consumers' expectations for soft bed products. Over time, it is not conducive to the long-term development of the soft bed industry. Convergence of concepts but no grasp In addition to serious imitation, which hurt brand manufacturers with independent research and development capabilities, the convergence of marketing concepts is also a common problem in the soft bed industry. Looking at the soft bed brands on the market, eight out of ten are playing health cards. It seems that as long as you sleep in a soft bed, people have a health guarantee. I once saw two well-known brands with a distance of less than 50 meters slogan "healthy sleep" in a well-known domestic store. However, when asked what is healthy sleep, the salesperson was vague and unclear. Experts pointed out that instead of moving out of the concept of "healthy sleep", it is better to carefully study what is true healthy sleep. The concept of treating all kinds of diseases and making mysterious concepts marketing is ethereal, which will cause consumers to doubt the soft bed, and then to the entire industry Negative impact. Relying on the health card, can consumers foole once, can consumers foolish the second and third times? Honest marketing that returns to the standard will eventually win consumer trust. The soft bed industry urgently needs "fresh breeze" In the face of the unhealthy state of the soft bed industry, some well-known domestic soft bed brands have taken active action, hoping to improve consumer awareness through honest marketing and brand promotion. The author understands that the top-ranked Ismonsa company in China has established more than 400 specialty stores in Beijing, Shanghai, Nanjing, Shenyang and other places since 2005 to provide consumers with one-on-one exclusive VIP services . In 2010, the brand won the honorary titles of "Market Best-Selling Brand" and "Top Ten Furniture Companies", the 25th Shenzhen International Furniture Expo Gold Award, and the Yipai series won the 13th Beijing Furniture Exhibition Gold Award. Ismonsa also revealed that it is currently working with well-known media to conduct consumer surveys on "sleep", hoping to find a sleep concept that truly meets the needs of the market and the public, rather than a "cloud of people". Ismensha hopes to use this fresh storm to set up a model of industry innovation, and we will wait and see how effective it is. Solar light,solar street lights,solar garden lights,solar lights outdoor ZHONGSHAN G-LIGHTS LIGHTING CO., LTD. , https://www.glightsled.com
Shanzhai Soft Bed Dilute Famous Scientific Research Achievements
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China's soft bed industry marketing lags behind imitation and urgently needs "fresh breeze"
The bed has a special meaning in the lives of Chinese people. According to a survey report by the China Furniture Association, beds account for 32% of people's furniture purchases, much higher than other furniture types. As a necessity of people's lives, China's soft bed industry has great potential for development, but for now, the bedding industry, especially the soft bed industry, has fallen into a strange circle of "cheap" manufacturing, design and marketing imitation, and cannot meet consumers' necessity. The demand for consumer upgrades from comfort to health is worrying.