College student boss sadly ended     Self-proclaimed defeat in " Don't drink " 4 The entrepreneurial team withdrew from the entrepreneurial base due to operational difficulties; industry insiders said that the product problem should be summarized     The Chongqing University Student Entrepreneurship Base, established nearly two years ago, was reshuffled this month. The 4 entrepreneurial teams of college students who have settled in for more than one year have voluntarily opted out, or returned to school, or re-employed because of operational difficulties. For the 10 college students who have just left the campus, the first entrepreneurship in life is a bit different. .     Some college students attribute the failure of starting a business to being unfamiliar with the world and " do not drink " . Deputy director of the business office for students of Lei Chengliang that they can not fully agree:. "Social skills is only one aspect, there is a product problem, it could be summed up experience and can help future success."     Operation: Not a business in a year " This is not my end point or starting point, but a turning point for me. " This is Zhang Jun, who left this month, a text message from Guangzhou to reporters. A year ago, Zhang Jun, who was China's first " choosing home network " , returned to Chongqing after graduating from Sun Yat-sen University and was ready to play a world. After a year of struggle, Zhang Jun's team had no choice but to leave, but he was ambitious. Not clear.     Three-member elite team, two members are graduate school, also won in 2005 the first national contest to promote e-commerce champion, back home in Chongqing Chongqing pioneered e-commerce platform, why would their dreams shattered in a short time ? " Talking with the home furnishing boss in Chongqing, I can't talk about the results for a long time. When it comes to the dinner table, drinking has become a required course. " Zhang Jun said that some local bosses operate according to the traditional business model and are not willing to try new things , Causing their promotion to hit the wall repeatedly.     For example, Zhang Jun said that he talked with a child home owner of a well-known brand in Chongqing. Every time he visits, the boss and his wife are warmly received, and the wine and meat are entertained. When it comes to investing money to do online sales, the other party Invite him to drink, a cup that can hold three or two liquors, the boss can drink one cup at a time, and can even dry three cups. Zhang Jun, who is invincible, can't shy away from the boss's persuasion, and he dare not accept the move. In the end, not only did the business fail to negotiate , The body also suffered from " wine injury " .     I would rather spend more money to rent a facade than spend a small amount of money to do some online sales. The owner of Chongqing Home Furnishing made Zhang Jun very " injured " . He didn't negotiate a business in a year, and Zhang Jun blamed his failure on not being involved , I don't know the wine culture in the business field, so I went back to school to study postgraduate.     Cost: Spent 250,000 yuan in hard-earned money "In the coming year, it will determine the life and death of the enterprise, as long as it is the most difficult time! " Liu Chao (pseudonym), general manager of Chongqing Wanka Technology Co., Ltd., is the first entrepreneurial team to settle in the entrepreneurship base The leader of, a year ago, when the reporter chatted with him in the office, his sudden sigh was impressive.     Liu Chao, nicknamed " Little Superman " , was originally from Guizhou. He established Chongqing Wanka Technology Co., Ltd., focusing on the promotion of the "One Card " consumer alliance. Its customers are major shopping malls. The company hopes to replace the current membership cards issued by shopping malls with "one card " to provide consumers with various value-added services. "The pressure on the funding gap is huge, and marketing has encountered many obstacles. " Liu Chao said that as a newly established small company, many large shopping malls are reluctant to cooperate with them. The efforts of the past two years have had little effect The marketing team of 15 people eats every day, and the children who are wailing at home have milk powder every month. Only investment, hard to see a return. After two years of perseverance, after spending about 250,000 hard-earned money, " Little Superman " chose Withdrew, he went to a pharmaceutical company to seek a job. He said that he would seek survival first and then seek development.     Phenomenon: over 60% ended in failure     According to the person in charge of the Municipal Science and Technology Commission, as of September this year, nearly 500 entrepreneurial projects have applied to settle in college entrepreneurial bases, of which more than half are college students. Their entrepreneurial projects are mainly concentrated in IT , advertising , creative companies and other industries. This shows the lack of innovation consciousness of college students. "The operability is poor, the project simply stays on creativity, and it is just a display of ideas. " Lei Chengliang, deputy director of the Office of College Students Entrepreneurship Base, suggested that if college students want to start a business, it is best to have practical experience in part-time work and sales, because entrepreneurship The problems to be faced cannot be imagined out of thin air on campus.     According to a survey by college student entrepreneurship bases, more than 60% of entrepreneurs in Chongqing have failed. Li Leiting, director of the Chongqing High-tech Entrepreneurship Center, believes that college students ’entrepreneurial failures are caused by anxious mentality, often eager to get funds, give big shares to small money, and sell technology or ideas cheaply.     Lei Chengliang said that the Tianxingjian company founded by Wuhan University student Li Lingling was once famous throughout the country, but because of differences with investors and the founder did not have a controlling share, he did not have the initiative to lead the company to finally close.     This reminds college entrepreneurs that if you have a good idea or have your own patented product, don't sell it at random, and investors must be cautious when introducing investors, and they must own their own shares.     Reminder: Do n’t be afraid of failure when starting a business "Do not be afraid of failure entrepreneurship, only know how to fail, in order to progress!" Leicheng Liang introduced, Public Affairs Management of Chongqing Technology and Business University MAO Jing, 2006, shortly into the school with 4,000 yuan / month price in the school rented a facade, electronic business Product and assembly of computers, but this facade did not persist for half a semester. This failed entrepreneurial experience cost him tens of thousands of yuan.     After that, Mao Jing found a part-time job and started the job of distributing flyers in a computer store. After having a certain network and experience, he and his classmates spent two months independently developing website template technology, and recruited some partners to form a team and organized A media company mainly provides website planning, design promotion and maintenance services for small and medium-sized enterprises. At present, the company founded by Mao Jing is running well and has settled in the entrepreneurial base for college students. 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