2. Reduce inventory backlog. In the traditional marketing model, in order to maximize profits, furniture enterprises reduce product costs through mass production. Once the market encounters a little unexpected, such large-scale furniture will inevitably lead to slow sales or backlogs, resulting in waste of resources. Customized marketing is based on consumer orders and has almost no inventory, speeding up capital turnover. 3. Reduce marketing costs. In the traditional marketing model, in order to occupy the market, furniture companies often drive sales through advertising and promotion of building specialty stores to increase sales, so the cost is higher. And as long as the custom marketing is reliable and the price is reasonable, the furniture can be sold smoothly. In custom marketing, manufacturers directly reduce sales links and reduce various expenses to consumers. 4. Conducive to accelerating product development. In the traditional marketing mode, many designers of furniture companies build cars behind closed doors, but only carry out product development based on simple market surveys. The designed furniture has great limitations and it is difficult to meet the needs of the public. In custom marketing, designers have many opportunities to communicate face-to-face with consumers. It is easy to know the requirements of consumers and develop products close to consumer needs. Disadvantages of custom furniture Work details are intricate. From consumer demand analysis to order placement, production organization, distribution, on-site installation and service, all links must be interlinked, and there are so many board parts and hardware involved in the product customization process that there must be no deviation. This requires that the enterprise management system must be rigorous, work must be meticulous, and also test the comprehensive quality of employees. For more furniture information , go to http://news.gojiaju.com/
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Customized furniture: distinctive personality but complicated craftsmanship
1. It can meet the different personality needs of different consumers for furniture. In the traditional marketing model, furniture companies often follow the current market trends to develop and produce furniture based on simple market research. However, the furniture produced by this model is either incompatible with the requirements or the style cannot meet personal preference. Custom marketing subdivides the market into individuals and designs furniture according to individual requirements. Consumers are one of the designers of furniture. According to personal preferences, some specific requirements can be put forward, such as color matching, personalized specifications and so on.