Discussion on the Protection of Origin of Jingdezhen Ceramics

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Discussion on the Protection of Origin of Ceramics in Jingdezhen Luo Jinming Ye Rui (Business School, Jingdezhen Ceramic Institute, 333001) described Jingdezhen's procedures for applying for the protection of origin of ceramics, and put forward suggestions on strengthening the protection of origin.

1 The Necessity of Protecting the Origin of Ceramics in Jingdezhen Jingdezhen Ceramics, after thousands of years of history, has formed a complete set of porcelain making techniques and a unique ceramic culture formed over the past millennia. These are the concentrated characteristics of Jingdezhen ceramics with typical geographical characteristics. reflect. However, because of the lack of effective protection, the phenomenon of fake ceramic products in Jingdezhen is serious, which seriously damages the image of Jingdezhen Ceramics and it is imperative to speed up the application for the protection of the origin of ceramics in Jingdezhen.

1.1 Helping to protect Jingdezhen ceramics and cultivating it into a world famous brand Since the appearance of “parallel imports” of Jingdezhen ceramic products in the early 1980s in the Hong Kong and Macao markets, the impact of the “Jingdezhen Ceramic” brand on the domestic and foreign markets has deteriorated, seriously damaging The reputation of the “Jingdezhen Ceramics” brand, implementing the Jingdezhen ceramic origin protection system, on the one hand, can protect the intellectual property rights of Jingdezhen ceramics in accordance with the law and crack down on counterfeiting; on the other hand, it can increase the value of the intangible assets of Jingdezhen ceramics, one of the national quality products. Producers benefit from allowing consumers to buy genuine products with genuine quality credit guarantees.

1.2 Protecting the Cultural Heritage of Jingdezhen Ceramics Jingdezhen Ceramics is not only a concept of a product, but also a concept of culture. It is a cultural heritage and the protection of the origin of Jingdezhen ceramics is also the protection of national culture. The accumulation of the history and culture of the ceramics of the millennium gave this millennium ancient town a mysterious cultural image of “Jingdezhen”, which became a brand with a high cultural connotation and almost became synonymous with ceramics.

1.3 Helps protect resources and the environment, and realizes the sustainable development of ceramics in Jingdezhen The product requirements of the country of origin are products that are not subject to pollution and natural green quality. Jingdezhen applies for the protection of the origin of ceramics, according to the development of the ceramic industry, formulate and improve the environmental protection plan and increase law enforcement, speed up the renovation of the existing ceramic industry pollution sources, and strive to complete the coal gas conversion project in the short term, mainly export-oriented Ceramic enterprises strive to pass all ISO14000 environmental system certifications in 2010 to ensure the sustainable development of Jingdezhen ceramics industry.

1.4 Helping to enhance the market competitiveness of Jingdezhen ceramics Jingdezhen ceramics are protected by origin and can be widely recognized by the international community. Countries that join the WTO-TRIPS Agreement can provide anti-fraud and unfair protection, and even provide unconditional bilateral agreements. protection. Jingdezhen ceramics in international trade are often subject to retaliation by other countries for tariffs and non-tariff barriers, and even anti-dumping lawsuits. After obtaining the protection of the country of origin, Jingdezhen ceramics can easily obtain preferential tariffs and customs clearance in the import and export trade. It is also conducive to breaking through non-tariff barriers and promoting the development of ceramics trade.

1.5 is conducive to the development of Jingdezhen ceramics enterprises Jingdezhen ceramics for the protection of origin, due to special protection of the country and improve the ceramic products, reputation, quality reputation and intangible assets, consumers can rest assured that the purchase, the rampant momentum of counterfeit products can be obtained With effective containment, the market environment of ceramic companies has improved significantly. Enterprises that apply for the use of ceramic origin protection logos shall establish strict rules and regulations, improve traditional crafts, strengthen quality awareness and quality management, pass the KO9000 certification, and use every aspect of production, selection, and matching of ceramic raw materials, including storage. , transportation, environment, sanitation, labels, signs, logos, sales, export inspections, employee disciplines, etc. should all be further improved to provide a reliable guarantee for improving product quality.

Jingdezhen ceramics origin protection is the need of China's ceramic industry to meet the rules of the World Trade Organization, and it is also an effective measure to protect China's ceramic industry. At the same time, it can also promote the development of related products in Jingdezhen, increase employment, and contribute to the development of local economy and national economy. .

2 Procedures for applying for protection of origin of ceramics (Regulations for the protection of originating products in origin, protection of originating geographical products should adhere to the principles of examination, approval, and registration in accordance with the law, and the procedures for the protection of geographical origin of products shall be subject to two levels of application and two applications shall be applied at each level. The first-level application refers to the application filed by the applying agency for the protection of products originating in the region, and the application shall be subject to the formal review of the protection office and the technical review of the expert committee; the second-level application shall refer to the origin of the production filed by the producer. Application for product-specific logos, that is, applications for protection of products originating in the region, the application shall be subject to two examinations by the applying agency’s preliminary examination and the protection office’s review.According to the above regulations, Jingdezhen’s application for protection of the origin of ceramics shall be subject to two applications: 2.1. The application for protection of the origin of ceramics is filed with the Protection Office. First, the Provincial Bureau of Quality and Technical Supervision organizes the municipal quality and technical supervision administrative department, the competent ceramics industry department, ceramic associations and ceramics according to the recommendations of the Jingdezhen Municipal People’s Government on the protection of the origin of ceramic products. The representative of the producer set up a ceramic origin protection office.

Secondly, the application office applied for the protection of the Jingdezhen ceramics production area from the Office of Origin Geographical Product Protection, and submitted the following information: 1) Jingdezhen Ceramic Origin Protection Application; 2) Description of the scope and geographical features of the ceramic production region; (3) Ceramics Technical specifications for product production (including traditional product processing techniques, safety and hygiene requirements, and technical requirements for processing equipment) (4) Description of the physics and chemistry, appearance, and other quality characteristics of ceramic products and their relationship with geographical features of production; (5) Ceramics Product production, sales, and historical sources.

In the application process, the Protection Office will conduct a formal review of the application submitted by the reporting agency, and the expert committee will review the technical specifications in the protection application.

If the review is qualified, the National Bureau of Quality and Technical Supervision shall issue a notice of the approval of the protection of origin of ceramics, and formally protect the origin of Jingdezhen ceramics.

2.2 Organizing ceramics enterprises to apply for the use of origin-specific product marks First of all, select a group of pottery enterprises with strong development capabilities and apply jointly for the use of Jingdezhen ceramics origin product special signs.

Secondly, the Jingdezhen ceramics origin protection and application organization made a preliminary review of the selected ceramics enterprises. The filing office shall examine whether the ceramic raw material purchase channels for the application products of the enterprise are purchased in specific regions according to regulations, whether there is a set of scientific and complete ceramic processing technology and processes, whether the product quality characteristics meet the mandatory standards, etc., and submit the national quality inspection. The Directorate-General of Origin Protection Group of the General Administration of China organizes a comprehensive assessment by experts.

3 Measures to be taken after applying for protection of the place of origin After applying for the protection of the origin of ceramics, Jingdezhen shall strengthen the monitoring system for the products, improve the relevant systems, and do a good job in the protection of the origin of ceramics in Jingdezhen.

3.1 Specification Management of the use of special signs for ceramic products of origin The Jingdezhen ceramics product designation rules for the use of the country of origin shall be governed. The quality characteristics of ceramic products using the special sign and their conditions of use, procedures, rights, duties and responsibilities shall be clearly defined. Monitoring and management of special signs to combat the abuse of special signs; to strengthen the enforcement of the law on the protection of intellectual property rights, to severely crack down on counterfeiting and counterfeiting, to protect the legitimate rights and interests of operators using special signs, and to guide the use of ceramic products of origin Enterprises with special signs establish awareness of intellectual property protection.

3.2 Strengthen the monitoring of ceramic products First, we must strengthen the monitoring of the geographical origin of ceramics. One of the important features of the geographical product of origin is that it is produced within the specified geographical area of ​​origin. For enterprises within the scope of non-original origin who pretend to be products originating from non-original geographical areas, and products originating from geographical products posing as products of other geographical origins as counterfeit products of origin, shall be prohibited according to law; Monitoring of raw materials for ceramic origin products. It is necessary to strictly control whether the raw materials are produced in accordance with requirements in the specified areas and whether the quality of raw materials meets the requirements of the standards. If it does not meet the requirements, it shall not be used in the factory. Third, it shall strengthen the monitoring and control of the production technology and standards of ceramic products. Ceramics production enterprises must establish a set of standardized production technology and standards, and in line with national production technology standards, eliminate equipment that does not meet the modern production methods, accelerate the development and promotion of new ceramic varieties, improve the quality of ceramic products and added value. Fourth, we must strengthen the quality control of ceramic products. Ceramic products must comply with the corresponding mandatory standards. If they do not meet the requirements, they must not be sold in the name of Jingdezhen ceramic origin products. Fifth, it is necessary to strengthen the monitoring of the quantity, quality grade, and package identification of ceramic products.

Ceramic companies that use special signs of ceramic origin products have reasonable plans to cope with production and prevent dumping due to excessive production.

3.3 To create a good environment for the development of ceramic enterprises With the reform of the property rights system as the core, the structural adjustment of Jingdezhen's state-owned economy in the ceramic industry has been fully completed. Actively support, enlarge and strengthen a batch of private ceramic enterprises, focus on supporting large-scale private ceramics enterprises that have become general taxpayers; actively establish high-standard, high-grade ceramics industrial parks, increase efforts to attract investment, and introduce first-rate The technology, management, and advanced mechanisms have enabled the park to form a new phalanx of the ceramic economy as soon as possible, spur the development of other ceramic companies in the Jingdezhen area, and establish a matching raw material processing center and fuel base.

Jingdezhen is Jingdezhen's “origin of the city and the source of the standard”. Applying for Jingdezhen ceramic origin protection will provide a strong guarantee for the development of Jingdezhen ceramics and the enhancement of the market competitiveness of Jingdezhen ceramics. The promotion of Jingdezhen ceramic origin protection work will be inevitable. It will bring greater opportunities for the development of ceramics in Jingdezhen.

(Continued from page 42) 4 Zhao Wenjun, Zhao Wenbin. The enamel porcelain glazed glazed and open 4-10C. Shanghai: Wenhui Publishing House, 2002: 5 Li Jianmao. Three problems related to kiln and related problems. Chinese ancient ceramics research. Beijing: The Forbidden City published 6 Zhang Bin. Study on the Coloring Mechanism of Guanzi in Southern Song Dynasty . Ancient Ceramics Science and Technology International Symposium

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