>>>Link: Floor heating becomes popular "Four good" is the key to purchase First, in the year 2010, the flooring industry will begin to emerge in the era of brand forces. With the entry of foreign strong floor brands and the turmoil of domestic small-scale brand competition, powerful domestic companies will launch brand competition. Second, the consumer population will become the main force of consumption in the 1980s and 1990s, and the secondary and tertiary markets will become new market development points for many big brands. With the 60-70s basically becoming old, stabilizing and intensifying competition in the primary market. A new generation of young people will become a solid consumer group. The secondary and tertiary markets will become the new brand battlefield. Third, the entire marketing channel began to diversify. The diversification of channels is reflected in many aspects. Originally, the entire floor including the ceramic building materials industry was a closed channel, and all of them were self-built channels based on specialty stores. Although there are integrated decorative materials such as Oriental Home, B&Q, etc., their total The amount is still less than 5%, the main channel is still in retail. In the past two years, there have been changes in this regard. One is the fine decoration, the proportion of fine decoration has been increasing year by year, the country has a macro policy guidance, and there are considerations for real estate companies to increase their value-added profitability through refined decoration. In addition, cooperation with decoration companies, plus group purchases, online shopping, and e-commerce, is increasing year by year. Fourth, with regard to raw materials, raw materials have undergone some changes. From the earliest days, the flooring we used was northeastern birch, eucalyptus, and shuliu. Later, we arrived in the southwest and later in southeast Asia. Thailand, Myanmar, and Thailand now banned exports. Now, Myanmar is also relatively strict. In the future, with the impact of global warming and environmental deterioration, the environmental protection will become more and more popular. The control of raw materials and the development of new materials will be the inevitable trend of the company's future development. Fifth, the brand is big and diversified. Due to the disordered competition from the previous stage, there are many market spaces and a lack of strong brands in China. Therefore, from the current perspective, we will see more concentrated strength in the future. Floor brand list, more professional and diverse brand segmentation. Trend hot spot decoration space decoration company
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