With the cooperation of foreign capital from ordering funds, the added value of ceramic products has been greatly increased. The external export of architectural ceramics enterprises is facing a lot of resistance. Internally, they are also under the pressure of transformation and upgrading of energy-saving emission reduction and cleaner production. Many building ceramics companies have chosen to have higher production costs. When the low area relocated, at the first China Foshan Ceramics Industry Transformation and Upgrading Experience Exchange Conference, Askeroff Ceramics announced that it had set up a factory in the European Union.

On the one hand, at the end of September this year, the final results of the EU anti-dumping case against China tiles were settled, and most of Foshan's architectural ceramics enterprises were levied a tax rate as high as 69.7%. This makes most of the building ceramics companies have their eyes on the domestic market, reducing the proportion of exports. On the other hand, Foshan's requirements for energy-saving and emission-reduction of enterprises have become more and more stringent. Many building ceramics companies have moved their production bases to lower-cost regions and countries.

However, surprisingly, at the exchange meeting, Foshan Asgard Ceramics announced that its production base will be located in the European Union. Yashigao Chairman Chen Yanbin said that in addition to cooperation with France and South Korea, a new production base has been established in the EU. “In fact, some building ceramics enterprises in the European Union have not had a good day, and some have even stopped the kiln. Through our partner channels in the EU, we are working with local manufacturers with orders and funds to participate in part of the management.” Chen Yanbin Introduction Although the production cost is 50% higher than that in China, due to injecting cultural industries into traditional products, the added value of products has been greatly increased. Currently, there are production orders of 20 million euros in Europe.

Mr. Lan Weibing, director of the Foshan Ceramics Office of the China Ceramic Industry Association, said that Foshan building and ceramics companies are leveraging on overseas companies, and through the mutual holding of shares and technical cooperation, the trend of expanding overseas markets is becoming more and more obvious. Risks and reduce trade frictions.

“Foshan is currently the world’s largest ceramic production base and distribution center for ceramics and commerce. It has a fairly mature and complete industrial cluster. However, it is undeniable that the ceramics industry is facing increasingly severe energy and environmental problems.” Mr. Lan Weibing believes that Foshan ceramics If you want to make a breakthrough, you must take the road to transformation and upgrading.

Chen Yanbin said that the situation of building ceramics enterprises this year is indeed not optimistic, but also the most severe year. Although it is long expected that "winter is coming" and will continue for some time, it is still much colder than expected. In this regard, Chen Yanbin believes that if ceramic companies want to survive the "winter", they must use innovative products for their own cold.

“How has Foshan ceramics been transformed and upgraded? The original 600×600 (millimeter) brick retail sold for as much as RMB 40 to RMB 50. If he incorporates some innovative elements into space art, even luxury goods, four bricks are sold. More than 20,000 won't be a problem.” Chen Yanbin introduced his experience and said that from the perspective of the company, it is necessary to find a good position for its transformation and upgrading, not to increase output, not to blame, to combine humanities, art, culture and a series of Factors increase the added value of the product. Only in this way can companies continue to grow.