Furniture brands enter the countryside

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The financial crisis has allowed domestic companies to target the domestic market, and the rural market, which was rarely explored before, has become a "sweet meat" for many companies to grab market share. Previously, there were government-supported "home appliances going to the countryside" and "automobiles going to the countryside". Today, many home furnishing industries such as ceramics, cabinets and furniture are also planning to open up the rural market.

On June 2, the press conference of "Furniture Serving the Countryside" hosted by the China Furniture Association officially announced that the furniture industry spontaneously organized "Furniture to the Countryside" kicked off.

Quanyou and other brands have grabbed the countryside

According to reporters, since 2009, furniture companies have begun to actively dig domestic sales channels, grab the inland and coastal secondary and tertiary markets, and some furniture brands have entered the rural market. For example, the promotion and product allocation of Quanyou Furniture in the rural market are all in place. The furniture brand, which previously focused on high-end office products, achieved a 30% -40% annual growth rate after adjusting its products to enter the rural market. Some brands have also begun to pay attention to and enter the rural market. For example, Federal Furniture has conducted research on the rural market since last year.

Jia Qingwen, chairman of the China Furniture Association, believes that the current furniture products in the rural market are still simple in design and low in price. They are in the initial stage, and some second-hand furniture markets have begun to appear in the countryside, but very few. On June 5th, the first "Baiyi Cup" China Country Furniture Design Grand Prix sponsored by the China Furniture Association is about to open, and the scope of the participating design works is delineated as a single piece of civilian furniture.

Domestic sales promotion will promote industry reshuffle

According to Zhu Changling, vice chairman of the China Furniture Association, due to the decline in exports, the growth rate of the total industrial output value of the furniture industry has dropped from double-digit figures over the years to single-digit growth. The domestic sales rate of furniture increased from 63.35% in 2008 to 65.02% in the first quarter of 2009.

Zhu Changling believes that in the next 5-10 years, China's furniture industry may experience large-scale industry integration. In this process, some enterprises will stand out from the advantages of independent brands, innovative design, good quality and low cost, and then promote the industry to usher in new A rising period of development.

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