At present, China's wallpaper industry is dominated by small and medium-sized enterprises. The establishment of most wallpaper companies is relatively short, and there is still a gap in the management level of wallpaper companies. Some of the wallpaper enterprises are outdated and their management is backward. There is a shortage of industry management talents and the industrialization of wallpaper manufacturing is lagging behind. The wallpaper industry has low labor productivity and the ability to develop companies is not strong. The unique advantages are not prominent. In addition, the lack of industry designers leads to a more prominent product appearance and imitation problems.

Product differentiation will increase

Although the cruel competition among brands has become more intense, it is not difficult for a wallpaper company with cultural heritage and bright spots to reach the high end of the market.

However, the situation is not optimistic. Wallpaper companies are flocking to the market. The homogeneity of products, the lack of diversity, the constant participation of new companies in the war, and continuous price reductions often result in the sacrifice of quality. This is also the lack of diversity leading to the disorderly competition in the market today.

Brand competition terminal specialization

In recent years, China's wallpaper has changed its traditional, single, practical image, and further developed into a decorative and environment-friendly type. After nearly a decade of development, the wallpaper industry has become more mature, and well-known regional brands have emerged, but the terminal, The competition for channels has also begun to fierce. Many large brands are well positioned for marketing, able to market nationwide, to the world, and some target sales network construction in a certain area. Each wallpaper brand is striving to find its own specialized marketing terminal positioning, and must develop its own brand. favorable.

Exports will increase

China's wallpaper industry has moved from recovery to development, and it has entered a period of rapid development. Although China's wallpaper exports, it is still in its infancy. However, there is a good development space and a good market prospect. Chinese wallpaper companies attach importance to high product quality, and continue to pursue high-end, high-quality, high-taste products. They have achieved a new leap in product quality and style. Can be comparable with the international brand wallpaper, with the increasingly strong purchasing momentum of some developed countries, which is conducive to expanding the export of wallpaper development in China.

More standardized marketing

In order to improve the brand and improve the overall competitiveness, the wallpaper brands have displayed their forms and styles. The marketing tools and planning methods have emerged in an endless stream. The goal is to attract more consumers, for example, the decoration culture of the stores, the shopping guide of the products. More specialized, more in-depth environmental protection concepts, marketing activities more modern and information-based, the use of modern technology and hands-on, high demand, high taste, high consumer groups to provide personalized. Full range of rest services, continue to learn from foreign well-known brands of marketing services, product planning and other aspects of the extraordinary and perfect, improve its own marketing service concept. Whether it is corporate branding, product and market innovation, or honesty in the export trade. If you are serious about your work and you are responsible for your customers, you will certainly be able to create a broader domestic and foreign market.