“Even if it is a traditional shoe-making enterprise, it does not necessarily have to participate in the transformation and upgrading.” At the “China’s Economic Trend and Wenzhou Future” Summit held at the Wenzhou People’s Great Hall on September 20 at 2pm, the Vice President of Peking University Prof. Hai Wen, the president of the university, was shocking. He injected a sobering agent to the Wenzhou shoe company that is trying to transform and upgrade.

“Whether enterprises participate in the transformation and upgrading depends on their own needs, rather than disregarding the need to collectively turn around.” In the face of the urgent and aspirations of the transformation and upgrading of Wenzhou entrepreneurs, Haiwen put forward his own unique insights. Hai Wen told Wenzhou entrepreneurs that they must maintain a calm mind, rather than all the participants in the wave of transformation and upgrading, give up their own advantages of the industry, blindly entered the unfamiliar areas, this is a risk-taking behavior.

Wenzhou was hailed as the “Chinese shoe capital”. However, foreign trade in the shoes industry caused by the financial turmoil was unstable, raw materials in the footwear industry rose, and the cost of human resources increased. As a result, the profit of the Wenzhou shoe industry, which was originally “blade profit”, was even thinner. Also encountered a bottleneck, so not only the Wenzhou government is actively promoting the economic transformation and upgrading of Wenzhou, almost all Wenzhou shoe owners are also busy in the "transition and upgrading." In the face of the "collective" transformation and upgrading of Wenzhou shoe enterprises, Haiwen reminded Wenzhou entrepreneurs that shoe companies in Wenzhou don't necessarily have to transform and upgrade. Even if they want to transform, entrepreneurs must analyze whether they are too low or too low. Entrepreneurs should have a clear understanding of their products and must carry out necessary equipment updates and market expansion in accordance with their own needs.