As the largest furniture industry exhibition in Northeast China, the current furniture exhibition is co-sponsored by the CCPIT, the Municipal Industry and Information Commission, the Municipal Commerce Bureau, and the Municipal Government Procurement Office, and undertaken by the Municipal Furniture Industry Association. Compared with the last exhibition, its exhibition area increased by 50% and its booth increased by 70%.

Relying on "multi-round positioning" and "Russian brand" after successfully attracting many furniture manufacturers across the country in 6 years, the exhibition also issued a "low-carbon, environmentally friendly" brand in a timely manner this year, advocating the provincial and domestic furniture enterprises "Transformation.

Grow up in "multi-wheel positioning"

With the power of a small industry association composed of only a few companies at the beginning, without spending a penny from the government, it has self-analyzed and adjusted its positioning countless times. Harbin International Furniture and Woodworking Machinery Exhibition has grown from a "civil name" exhibition to the government Brand exhibition focused on supporting and nurturing.

Bai Junhe, executive deputy secretary-general of the Municipal Furniture Industry Association, told reporters that the first exhibition in 2004 had fewer than 300 booths and more than 50 exhibitors, and even Room A in the Convention and Exhibition Center was dissatisfied. In the previous two exhibitions, ordinary citizens and buyers were mixed together, which often caused the dilemma that buyers wanted to see the products but could not rely on it. The citizens were not used to buying things at the exhibition, which seriously hurt the enthusiasm of exhibitors.

At the third exhibition, Harbin Furniture Association absorbed the experience of Shenzhen Furniture Association in organizing exhibitions and cooperated with it. The orientation of the exhibition is adjusted accordingly: let the citizens understand the trend of furniture through the exhibition, and build a platform for buyers and exhibitors to "pin and lead". The exhibition also began to set up an open day specifically for buyers.

This year, the "7-year-old" furniture exhibition once again adjusted its strategy: after opening to buyers on the first day, the remaining two days were open to the public. Allegedly, this move is to "give back to the public", at the same time, the buyer's space has not been squeezed. The reporter saw at the exhibition site on the 16th that the three exhibition halls A, B and C were full of people on the first open day to the public.

"For Russia" + "inward transfer" attracts enterprises from other provinces

Since the exhibition belongs to the second-class exhibition in the furniture industry, its competitiveness is far less than that of the first-class exhibitions in Guangdong, Shenzhen, Shanghai and other places. By the fourth session, the City Furniture Industry Association will once again adjust its positioning — aiming at the Russian market. The person in charge said: "As soon as this positioning was proposed, it attracted many southern furniture companies to come to Kazakhstan to find a way. They also wanted to use our geographical advantage to open up markets to Russia and Eastern Europe."

In the continuous adjustment of positioning and efforts to cultivate, the CCPIT, the Municipal Industry and Information Commission, the Municipal Commerce Bureau, the Municipal Government Procurement Office and other units and departments have successively joined the ranks of the host of the exhibition, escorting the industry associations, and Strong support was given to the matter.

According to statistics, the previous 6 exhibitions accumulated a total of nearly 100,000 "point-to-point" investment objects, and formed a strong effect on Russia, Eastern Europe and other countries and regions. Southern furniture provinces and powerful provinces have come to Kazakhstan to participate in trade with Russia .

This year, the organizers of the exhibition promoted the slogan "Furniture enterprises radiate to second, third, and fourth tier cities" when attracting investment, attracting a group of companies that are seeking new outlets due to the slowdown in export speed. The reporter learned that the exhibition area of ​​this exhibition is 45,000 square meters, an increase of 50% over the previous session; there are more than 200 participating exhibitors from 15 provinces, cities and regions, an increase of 28% over the previous session; the establishment of international professional booths More than 2000, an increase of 70% year-on-year.

Guide some enterprises to "low carbon" first

Walking into the exhibition site, the words "environmental protection, low carbon" can be seen everywhere. This theme can be described as following the trend.

From a product perspective, there are indeed more and more companies pursuing these two things. For example, Guangming Group has joint ventures with Japan and South Korea to produce Xinxin lacquer and "Green Age" adhesives, both of which have reached the highest standards for environmental protection in both countries. Yang Maohai, a staff member of the sales department, told reporters: "Natural resources, environmentally friendly materials and designs that do not require too many processes to consume energy are the concepts pursued by bright furniture now."

Dongnengge New Technology Co., Ltd. from Jixi displayed a constant temperature health care electric mattress on the spot. According to Zhou Zhenkun, the company's manager, the mattress is made of carbon fiber composite material, which is calculated as 8 hours of sleep per day, and only consumes 1 kWh for 4 days. She said that because of its environmentally friendly design concept, the model of the product will be brought to the Jixi exhibition area of ​​the Heilongjiang Pavilion of the Expo.

At this exhibition, many exhibitors hit the low-carbon environmental protection brand, Shangyouju is known as the "maker of the overall low-carbon concept of home furnishing", Gemet aims at "healthy and environmentally friendly homes", Hongyi Group proposed "material environmental protection, Low-carbon life "...

Perhaps jumping out of the product itself and looking at "low carbon" from an industry perspective, you will find that those large and expensive massage bathtubs and oversized sofas are actually not "low carbon". In this regard, Bai Junhe believes that part of the "efficiency" of the exhibition is to guide some enterprises to "low-carbon" first, and advocating this model can not only instill low-carbon thinking to consumers, but also to citizens. The choice will eventually allow the company to make adjustments.

At this point, the Guangming Group already has an action similar to performance art: they set up a reforestation fund in the Wumahe Forestry Bureau. After the first injection of 100,000 yuan, every time Guangming signs an order, Will inject 10 yuan into the fund.

For more furniture information , go to http://news.gojiaju.com/

 

Welcome to provide news interview clues Advertising / News Hotline Turn 8004

 

Car Parking Device

Car Parking Device,Parking Device,Hot Sale Car Parking Device,Car Parking Device For Sale

Shanxi KathayTech Co.,ltd. , https://www.ccagoods.com