So far, the three listed home textile companies' 2014 autumn and winter trade fairs have achieved varying degrees of growth. Fu Anna's overall order volume increased by 15% year-on-year, and the order quantity of Mengjie Home Textile's main brand increased by more than 10% year-on-year, far better than the data of listed clothing companies' ordering conference. In the situation that the clothing and textile retail terminals are still in a downturn, the home textile enterprises are taking the lead in the bottom. **Luo Lai's brand ordering conferences have all increased, and children's brands have increased by about 30%** The relevant person in charge of Luolai Home Textiles said that the company's brand ordering meetings have all ended at the end of May, and both have increased. The order value of the main brand has increased by more than 20% year-on-year, and the growth of large customers has been remarkable. The order quantity of Luolai children has increased by about 30%. “At present, the quotation and sales of franchisees are better than the same period of last year. The company has entered a stage of slow recovery.†The person in charge told the Great Wisdom News Agency that from the data of the autumn and winter trade fairs, the company’s income growth in the second half of the year will be guaranteed and should be higher than The increase in the first half of the year reached double digits. Analysts pointed out that the share of Luolai franchisees is much higher than that of Fu Anna, and the data on the order fair is more positively related to income. At the same time, some analysts pointed out that the growth rate of the Luolai order fair exceeded expectations, but it is still difficult to judge whether it can continue. After all, the terminal sales are sluggish. The company's sales in the second quarter are generally good. If the sales in the second half are not good, more orders will be converted into stocks. With more inventory, the data of future ordering will naturally not be good. The company also admitted that order growth is not necessarily a good thing, terminal sales growth is the most important. Xue Weicheng, the company's actual controller, plans to increase the market's confidence by increasing the holdings of no more than 2,087,300 shares during the period from May 5 to July 15. Xue Weicheng said at the performance briefing that the company has been paying attention to the industry M&A opportunities that can enhance the company's value. The acquisition target will be related to the home textile and home furnishing industry. Analysts pointed out that the company holds more than 1 billion in cash and purchases more wealth management products. The revenue is limited. This year, the company has also stepped out of operating lows or has a good time to acquire. It is worth mentioning that the Luolai children's brand has maintained a good growth momentum in recent years. The relevant person in charge of the company said that the children's brand is one of the series that the company will focus on this year, and it is expected to maintain a growth rate of 30%. The company executives said in a survey of the Great Wisdom News Agency that the market for Luolai children is still relatively junior and has a lot of space. In the past, there were more mergers with Rollei, and now I hope that there will be more stores with independent images. At present, the number of children in Luolai is still relatively small. There should be no problem in opening one or two thousand in the future. According to reports, Luolai children are the largest in children's home textiles, the company hopes to continue to expand the category, with the sale of children's accessories, small sofas, home clothes, etc., to create a one-stop shop for children. ** Home textile took the lead out of the trough, Fu Anna's big home strategy formation** In fact, expanding the category and creating a one-stop home store is Fuanna’s strategy in recent years, and he wants to become a “little IKEA†in the home textile industry. The relevant person in charge of the company said that the continuous enrichment and improvement of the large household products is also a highlight of the company's ordering meeting, so as to increase the order quantity, increase the customer's stickiness, and implement the big store strategy, pay attention to the customer experience and improve the efficiency. In addition, the company's e-commerce brand also intends to cooperate with Tmall to develop wallpapers, fabrics, curtains and other household items. Unlike the performance fluctuations of Luolai's home textiles, which are obviously bottoming out, Fuanna, who has more than half of the direct and e-commerce revenues, has a relatively stable performance in recent years. In the first two years of the relatively difficult industry, the company maintained a net profit growth rate of more than 20%. There is a market view that the recovery situation of Luo Lai is more clear than that of Fu Anna. The former has undergone vigorous destocking and channel adjustment, and it has been determined to bottom out, while Fu Anna's adjustment period may be relatively lagging. However, it is also believed that because Fu Anna has strong control over the terminal, she has not experienced the excessive pressure of the Luolai channel, nor will she experience a similar decline. Due to the uncertain economic situation, both Luo Lai and Fu Anna's pace of opening stores have slowed down. Luo Lai said that the plan to open stores this year will be slightly more conservative than last year, roughly 200-300. In an investigation, Fu Anna said that this year, she will continue to open large stores, and may integrate some dealers with poor management. In the future, it is not allowed to open stores below 200 square meters, and practice the big home strategy. In the situation that the terminal is still weak, the three home textile listed companies have surrendered relatively satisfactory transcripts in the first quarter. Although the income growth is not satisfactory, but with the fine management, control fees, and increase the gross profit margin, the net profit is expected to grow. Many analysts expect the three companies to achieve double-digit net profit growth for the whole year. Combined with the current status of the ordering meeting, it is expected to exceed the expectations. Bluetooth Speaker,Portable Bluetooth Speaker,Mini Bluetooth Speaker,bluetooth Wireless Speaker,portable wireless speaker Shenzhen Lanejoy Technology Co.,LTD , https://www.compressionspring.net
Home textile brand autumn and winter ordering meeting out of the trough
The order value of Luolai Home Textile's main brand 2014 autumn and winter trade fairs increased by more than 20% year-on-year. After the double-digit growth of the 2014 Spring and summer trade fairs, the growth rate further expanded. As a leading textile company, the recovery trend of Luolai Home Textiles was established.