How to crack the tumor of the development of cottage culture everywhere in the cabinet

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"The cottage" has become the label of China's reform and opening up, and is well known to people all over the world. Now, the "cottage" has entered the hall and become a part of the culture. The cottage culture has been deeply imprinted with Chinese culture.

The origin of cottage cabinets

The cultural inertia of Chinese society is very strong. If something has been accepted by most people and has formed Chinese characteristics, it is difficult to eliminate its influence. The same is true of the cottage culture, because many people cannot leave the cottage, and they are likely to be eliminated if they leave the cottage, and the cottage has existed since ancient times and is a legacy of Chinese history. Traditional inertia.

At the beginning of the development of the cabinet industry, there was no mature production process, and there was no corresponding design level to support it. The advanced design of foreign cottages is a last resort for most companies. Second, with the continuous development of the cabinet industry, the cottage culture has shown tenacious vitality and has become the "signature building" of the Chinese cabinet industry.

The cottage culture is really useless?

The cottage culture is already ubiquitous in China. The cottage phone, cottage CD, cottage computer, and even the cottage Spring Festival Evening, make people look. Some people say that the cottage culture is unique to China's grassroots culture. When the grassroots struggle to make its own voice, the existence of the cottage culture helps many people enjoy the material and spiritual life that only the elite can enjoy.

The cabinet industry is a traditional industry, and its development has also been affected by many traditional cultures. From the initial blind copying of Western cabinets to the integration of Chinese and Western cultures, and the use of the ocean for the Chinese, it is impossible to break away from the cottage culture. Moreover, the cottage culture has played a role in the faster development of the cabinet industry in the initial stage of the development of the cabinet industry. Moreover, for many consumers in the middle class, cottage cabinets provide them with the opportunity to enjoy the cabinets. Although the quality is difficult to guarantee, it is better than nothing. Because there is a large amount of market demand, cottage cottages have room to survive. And this further illustrates that the merits of cottage cabinets cannot be erased.

Cottage culture: the cancer of cabinet development

The cottage culture in the cabinet industry has undergone rapid development with the cabinet industry for more than ten years. Like other industries, the cottage culture in the cabinet industry has become a hidden rule, so that in many cabinet brand showrooms, it is strictly guarded and not allowed to take pictures. Tags, but the martial arts in the world, only fast and unbreakable, no destructive, no matter how strong defense can not stop the pace of cottage cottage imitation.

This phenomenon has a huge impact on the cabinet industry, which has caused more and more cabinet merchants to be reluctant to put greater experience on product innovation, making the industry's design level improve slowly, or even stagnate. People in the industry understand that the cottage culture is a cancer that restricts the rise of the cabinet industry, but they are powerless. The so-called cottage culture is the act of "the book is stolen by readers", and the word culture cannot conceal its infringement. Relevant departments should step up their efforts to make the cottage culture completely disappear from people's perspective.

How to crack the cottage culture?

When a thing is no longer suitable for the needs of social development, it must be eliminated by history. The reason why cottage culture has such a large market in China is precisely that Chinese social civilization still lags far behind developed Western countries. The cracking of cottage culture can only rely on the continuous progress of modern Chinese civilization and let history dominate everything.

For the cabinet industry, the existence of cottage culture also shows that China's cabinet industry is far behind that of western developed countries, which means that people have already graduated from university to carry out independent research and development, and we are still in junior high school. Coming to doctrine "," they use it for the best. "

However, as an important branch of the home furnishing industry, the cabinet industry has also begun to have its own innovations on the basis of absorbing foreign popular elements, and added many Chinese national elements. Because the unique cooking method in China makes the problem of oil fumes become a difficult problem for the overall kitchen, the overall kitchen cabinet with Western cabinets as a template is unacceptable and difficult to be used by traditional Chinese families. Therefore, the Chinese must only solve this problem. . The emergence of a subject is bound to have new technological innovations. At present, the innovation focus of domestic cabinets is to solve the problem of fume.

With their own innovation, and by this way to expand their market share, then the design level will definitely enter the track of healthy development. Cottage cabinets can imitate everything on the surface, but they cannot replicate the details of the technology, especially the details of innovative technologies, and they are even more unable to replicate the high-quality service of the brand cabinets. With the popularization of cabinet knowledge, more and more consumers know how to distinguish the quality of cabinets, and the market influence of cottage cabinets is declining. It is difficult to make much waves.

Can the economic crisis solve the cottage problem?

The financial turmoil has made the cabinet industry face the coldest winter in history. Today, the cabinet industry is still struggling. When this is to a certain extent, it is beneficial to the long-term development of the cabinet industry. The industry reshuffle caused by the financial crisis will make a large number of small cabinet enterprises with insufficient strength fade away from the stage of history, and many of them are cabinet manufacturers that started from cottages. The poor is thinking about change, and the truly powerful cabinet enterprises have called out for change in the cold wind. To change the existing industry structure and industry model, you must first improve your own design capabilities. Only with your own unique design can you master your own market. No matter how copycat cabinets are imitated, it is just a matter of time. Maybe you can have your own before. Market share, but in the financial crisis, being eliminated is an inevitable choice for market development.

The cottage phenomenon cannot be expected to disappear since then, because historical progress is always tortuous and long, but the financial crisis does provide a historical opportunity for the development of the cabinet industry. Whether Chinese cabinets can seize historical opportunities depends on how the industry Positive attitude gritted his teeth to face the difficulties and laughed to the end.

Concluding remarks: Cottage cottages are just a microcosm of cottage culture. In our country, it is at a critical juncture of economic transformation. As a nightmare, "cottages" are entangled in the rapid development of the national economy. Each of us should be negative about the existence of cottage cottages. There is a responsibility, and it is up to us to decide whether the cottage culture can disappear in the long river of history.

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