Strategic Thinking + Contribution Management = An unavoidable way for companies to improve.
Strategic thinking must grasp the key factors and take into account the secondary process of cooperation, while contribution management is not only the business performance achieved by the company's interests. Because a simple strategy design will only bring unwarranted risks or little effective improvement, the innovation of ideas is relative, will bring the imitation of peers, and eventually some ideas will enter the traditional or conservative level, but the safety shoes enterprises Competition is absolute. As long as enterprises are established, competition is inevitable. Strategic thinking is actually a kind of sports thinking.

Safety shoes are light industrial products. In the past, the advantages of cost-operation and low-tech industries made the product strategy become one of the key factors for shoe business owners to think first. However, it is difficult for many employers to discuss business philosophy and corporate culture from the strategic height. ! They believe that the safety shoe business marketing is very primitive and simple and basic, but it is not easy to succeed in this simple thing. Why? Because the characteristics of the low-cost operation of the industry a few years ago created a lot of safety shoes business boss thinking is not high, and their competition is only to stay at the same level of low-level tactics. The author believes that safety shoes companies should use the relevant factors of the footwear marketing mix from the strategic perspective, and gradually strengthen their ability to adapt to the market and follow the industry.

It is often heard that people in the industry claim that the competition in the safety footwear industry cannot be successful by relying on only one or two key factors. However, the author believes that: The competition of integrated elements can compare the strength of safety shoe companies' competitiveness is a fact, but strategic thinking must be First of all, we must seize a certain key factor that adapts to the development of our own company and combine other relatively minor aspects to set off, interact, and balance in order to achieve a leading position in the industry. Therefore, the formation of so-called comprehensive transport capacity is only a key factor for success. Other factors supplement the process.

Then talk about contribution management, management master Drucker believes that paying attention to contributions is the key to effectiveness. He also believes that if an organization can only maintain today's vision, today's strengths, and today's achievements, it will certainly lose its resilience.

If management does not contribute, it is an ineffective operation. There are many companies that have chatted about the word "management" in this era. The only thing that can truly contribute to management is an absolute minority. Why does this happen? The apparent reason seems to be the inefficiency of the company. In fact, the source of the conclusion is that the owner of the company itself, the owner is the investor, and the ultimate bearer of business risks. However, the business owner often misinterprets the benefits as an equivalent contribution. In fact, corporate contributions and corporate interests They are two very different concepts. The contribution of enterprises is the benefits that organizations create for enterprises and society. It is the realization of the overall interests of enterprises. It includes both the contribution to consumers and channel members and the contribution to society. It is a long-term behavior. However, the interest of the enterprise is only the individual's return on investment. It is a short-term behavior that includes the realization of interest goals such as individual ownership of the company's boss, shareholders, and family members who have been brought together. Contribution management is an extension of strategic thinking. It is an effective management process that does not deviate from strategic thinking. It provides the source of continuous development for the company and is also an unavoidable factor in the promotion of the company.

In short, at the stage of competition in the industry transition, strategic thinking + contribution management = an unavoidable way to enhance safety shoes! Its significance lies in emphasizing the business mentality that the company itself must possess during the transition period of the industry.

China Labor Insurance Network