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Huang Zhiyong: It is not 100% pure solid wood is the best
The internationally renowned furniture (Dongguan) exhibition, known as the “Important Engine of Houjie Economyâ€, kicked off today (September 5). The exhibition is the fourth largest furniture exhibition in the world. The exhibition is the 26th, with an exhibition area of ​​270,000 square meters and 936 exhibiting companies. This year's furniture exhibition, what new highlights will attract the attention of many inside and outside the industry? Send a joint report group from Beijing, Shanghai and Guangdong to report on the exhibition in all directions! Interviewed guests: Huang Zhiyong, general manager of Jin Fuli Furniture [Reporter]: Jiao Zong, Hello, this year, Jin Fuli has launched two new products, please brief us. [Huang Zhiyong]: This year we launched two new products, one is to upgrade on the basis of the original, as well as the addition of pure French solid wood frame, board and wood combined products. [Reporter]: Solid wood frame, board and wood combination, is this to reduce costs? [Huang Zhiyong]: It can also be said that cost is a problem, and there is also the saving of resources. From the perspective of environmental protection, if 100% pure solid wood is completely used, it will also cause a waste, as long as it reaches a certain level. [Reporter]: Many people now have two concerns about the solid wood furniture market. First, they feel that the market is more chaotic. The second is how to make solid wood furniture sustainable in the future. You just mentioned Jin Fuli’s combination of board and wood. Application, what do you think should be the future development trend of solid wood furniture? [Huang Zhiyong]: Some of them are pure solid wood, and some of them are rationally utilizing solid wood from the perspective of resource conservation. The direction of the big changes will also change with the market. [Reporter]: Does it mean that when we publicize in the market, we will not overemphasize 100% pure solid wood. [Huang Zhiyong]: In fact, pure 100% solid wood is not a good thing, because consumers are also very clear, pure solid wood resources are limited, board and wood combination should be more realistic. In addition, when the company is promoting, it should also make the people understand clearly, and not 100% pure solid wood is good. [Reporter]: How was Jinfuli's development in the first half of the year? [Huang Zhiyong]: We feel stable and rising, because we are doing high-end customers, and the market is not very affected. Whether it is the upgrading of our products, the increase of the series has contributed a lot to our sales performance. [Reporter]: Has the store increased? [Huang Zhiyong]: There are 600 or 700 stores in the country. The storefronts added last year have not been fully counted, and the overall sales situation has not been affected. [Reporter]: Is it possible for us to develop into the second and third tier markets? [Huang Zhiyong]: This has nothing to do with the market. We will promote it in a suitable market, and it is not limited to which market. [Reporter]: Thank you for accepting our interview today.