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Inspiring! Chinese brand "subversive" rushed into the world's top 100 is still far ahead
The 2018 annual list of the world's most valuable brands (BrandZ) has just been released, and the performance of Chinese brands is exciting. Tencent has surpassed Facebook (Facebook) this year to become the fifth largest value brand in the world, and Alibaba has become the second company in China to enter the top ten list. Tencent and Ali's brand values ​​are far ahead of the Chinese people familiar with the United States Disney, France Louis Vuitton, South Korea's Samsung, Japan's Toyota, Sweden's IKEA and Germany's Siemens. There are as many as 14 Chinese brands entering the top 100 most valuable brands in the world this year, of which Jingdong and SF are the first to enter the list. "Standing on the Internet, rooted in the deep soil of the 40 years of reform and opening up and the huge market explosion, it is not surprising that Chinese brands have such a bright performance." Tsinghua University Economic and Diplomatic Research Center, any Maochun 29th In an interview with the reporter of the Global Times, I said this. The BrandZ ranking is published annually by the UK's Kedah Group, one of the world's largest market research groups, and WPP, one of the world's largest communications groups. This ranking is considered to be an authoritative reflection of the most popular brands among consumers worldwide. The ranking is based on interviews with more than 3 million consumers worldwide, combined with the financial and business performance of each brand. The top ten rankings on the list this year are Google, Apple, Amazon, Microsoft, Tencent, Facebook, Visa, McDonald's, Ali and AT&T. In the report of the Kyodo Group, there is such a statement: “This is the fastest growing year for non-US brands. Subversive Chinese brands have had a huge impact, with 14 Chinese companies appearing in the top 100 list, Chinese brand value The year-on-year growth rate was 47%, which is more than twice that of the US brand (up 23% year-on-year).†In addition to Tencent, Ali, the Big Four Banks, and Ping An and Life Insurance, the Chinese brands that have entered the 2018 BrandZ Global Top 100 list. There are also China Unicom, Maotai, Baidu, Huawei, Jingdong and SF. Not only that, the British "Market Weekly" website said on the 29th that the three brands with the fastest growth in value among the top 100 this year are all Chinese. Among them, Jingdong's brand value increased by 94% year-on-year, ranking 59th; Ali's value rose 92%, ranking 9th; and Maotai's brand value rose 89%, ranking 34th. CNN said on the 29th that Ma’s Ali brand value almost doubled to $113 billion, mainly due to the fact that the e-commerce company has expanded into areas such as mobile payments and cloud computing. Tencent, which focuses on online games, mobile apps and instant messaging services, became the first Chinese brand to top the BrandZ global list in 2017 (ranked 8th last year), and this year's brand value has also surged 65%. 179 billion US dollars. According to the report, Tencent now has a market value of 490 billion US dollars, which is higher than the most valuable bank in the United States, JP Morgan Chase. Wang Zolin, the head of BrandZ, told CNN that the rise of the Chinese economy and the savvy of young consumers have created opportunities for smart entrepreneurs. She said that Chinese young people have fallen in love with domestic brands. At the same time, "although they may still be in the preliminary stages of penetration into the US market, other regions are embracing them." For example, she said that Ali is making progress in the market development of Latin American countries such as Brazil and Chile, while Tencent is in Thailand and Singapore. The Southeast Asian market has also gained more recognition.