Machine tool enterprises should strengthen differentiated competitive advantages

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Abstract Most enterprises in China's machine tool industry rely on lowering the price of products to obtain the market. The consequences are low product prices, low added value and low profits. The company does not have enough funds to continue to develop. With the development of the industry and the upgrading of competition, improve the technical content of products, and have
Most enterprises in China's machine tool industry rely on lowering the price of products to obtain the market. The consequences are low product prices, low added value, low profits, and insufficient funds for sustainable development.

With the development of the industry and the upgrading of competition, improving the technical content of products, having independent patents and designs, focusing on brand building and marketing is the best choice for long-term development of enterprises. The development of China's machine tool industry needs to be guided by market demand, with the development of CNC machine tools as the leading, the main machine as the leader, and the perfect supporting basis, and strive to realize the early realization of CNC machine tools from low-end to high-end, from primary product processing to high-precision product manufacturing. The transformation.

In fact, in recent years, on the basis of further improving accuracy, efficiency, automation, intelligence, and networking, the transition to processing units and cutting-edge flexible manufacturing systems has gradually taken place. After the development of learning, imitation and independent innovation in China's machine tool industry, there is still a considerable gap between precision, efficiency, automation, intelligence, environmental protection and foreign advanced level.

In the final analysis, these gaps are manifested in the talent gap, which is mainly reflected in these aspects: First, the basic knowledge is not solid. The theoretical content of the technical personnel of the machine tool industry in China is relatively simple and backward, and the practical opportunities are even less. There are few, after entering the job, the theory and practice have a fault; the second is the lack of innovation, this aspect is the problem of the talent itself, on the other hand, it highlights the defects in the R&D mechanism of the machine tool enterprise. Since most companies do not have a systematic R&D platform, the product development process is only an extension of the machine tool performance according to customer needs, and the true product development needs to be combined with user requirements, processing technology, machine tool layout, transmission control, etc. Aspect information and knowledge are integrated.

At present, domestic high-end CNC machine tools have begun to enter the national key development areas and the construction of national defense and military industry. The situation of high-end CNC machine tools that are urgently needed in the development of national economy is over-reliance on imports, and is gradually improving. The market share of domestic metal processing machine tools continues to increase. 80%; domestic CNC machine tool market share reached 75%. At present, the technical level of the world's machine tools is based on the production of CNC machine bed machine, and the development in the next 20 years will still be the case.

In 2014, with the encouragement and support of national policies, machine tool enterprises should strengthen their differentiated competitive advantages, in order to stabilize the market share they have gained, in order to occupy a dominant position in the fierce market competition in the future.

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