According to the work report made by Jiang Hongyuan, chairman of the Zhejiang Furniture Industry Association, by the end of 2010, there were 2,600 furniture manufacturing enterprises in the province, with 400,000 employees, of which 1,000 furniture companies with an annual sales value of more than 5 million yuan The sales of new products in the furniture industry in the province exceeded 12 billion yuan, an increase of 20% year-on-year, and the value of completed furniture exports was US $ 6.5 billion, an increase of 27% over the previous year. It can be seen that Zhejiang furniture industry, as the backbone of the domestic furniture industry, has become one of the most important industrial clusters in the furniture industry after rapid development in recent years. Many companies have adjusted the industrial structure on the basis of furniture as the main operating project. The road of diversified development is launched, involving various fields such as real estate and investment, and creating a group and large-scale enterprise development model. A reporter from Sohu Home Furnishing reported the 4th Member Congress of the 4th Zhejiang Furniture Industry Association for the first time, interviewed representatives of many well-known Zhejiang furniture companies, and explored the diversified development of the Zhejiang furniture industry cluster. Foreign trade drives domestic sales and opens up a diversified sales market Before the 2008 global financial crisis, many furniture companies in Zhejiang were dominated by foreign trade markets and OEMs. After the 2008 financial crisis, the foreign trade market shrank significantly, coupled with a series of economic environments such as trade barriers, RMB appreciation, anti-dumping, etc. The changes made the furniture export trade more and more difficult. Many companies have set their sights on the domestic market since 2009. Cao Jinhai, general manager of Haining Xingying Furniture Co., Ltd. said that the company used to be purely OEM, due to anti-dumping As a result, these two years have indeed experienced some setbacks, so they turned their attention to the domestic market. There are not many companies like Xingying. After experiencing the economic crisis in 2008, these companies have started the business strategy of "walking on two legs" in the domestic and foreign markets. These major exporters are turning to the domestic market, and there are many difficulties to overcome, such as insufficient understanding of the domestic market, imperfect channel construction, a large amount of financial and material investment, and a longer period of time to operate and accumulate new business relationships. But it also has its own self-evident advantages. Taking Zhejiang Flower as a media group as an example, Flower has been exporting American furniture to foreign countries. In 2009, in response to the international financial crisis, it tapped new profit growth points and used the original exports to the United States and Australia. The advantages of Canadian American-style overall furniture are combined by American designers and Chinese designers. According to the Chinese people's aesthetic taste, American furniture has been changed to a certain extent and pushed into the domestic market, which has been welcomed by consumers. Public civilian, diversified product categories to find business opportunities In order to seek new profit growth points, some companies began to develop and produce household products across categories. These enterprises rely on their advantages in raw materials to extend the industrial chain and produce other categories of products in order to seek a business model of the "big home" concept, but These companies generally believe that blindly extending the industrial chain is not a good thing. The main products should still be the focus of the company's production and operation. Rongye Group, which mainly produces office furniture, is the largest furniture sheet supplier in Zhejiang Province. In addition to the main office furniture, it also involves sofas in foreign trade, kitchen furniture in domestic trade, and panel furniture, but they are all tentative. The company's positioning is still "to create a leading enterprise in the domestic office furniture industry". In his work report, Chairman Jiang Hongyuan also encouraged companies to extend their product lines, avoid fiercely competitive markets, and enter other furniture markets. He said, "We still have a lot of gaps. In fact, there are many applications for furniture, such as bank furniture and hospitals. Furniture, school furniture, hotel furniture, shopping mall furniture, urban furniture, etc. can all be developed. This is a blue ocean, waiting for us to develop. "For this" blue ocean "that has not been fully developed, many furniture companies have begun Trying to enter these fields, Jinlu Group has begun to enter the field of hospital furniture, such as hospital beds and medicine cabinets, based on the original furniture and wooden door products, combined with its own resources in the medical field, providing new growth points for enterprise development. In today's fierce competition for civilian furniture, if enterprises extend the industrial chain according to their own positioning and resource advantages, the public furniture market may become a new bright spot for the development of enterprises. Zhejiang merchants who always know how to find business opportunities may be the national Furniture companies bring new successful experiences. Industrial transformation, diversified business areas After the enterprise has developed to a certain scale, capital operation has become an indispensable condition for the geometric growth of the enterprise. The furniture company has experienced a rapid period of rapid development and gradually entered a mature period of stable development, seeking further industrial transformation and business model changes. It has become a necessary condition for the development of enterprise groups and large-scale development. Taking Lihao as an example, the Group's six swivel chair divisions, sofa divisions, leather divisions, real estate divisions, investment and financing divisions, and business consulting divisions all go hand in hand, and Lihao is building a complete industrial structure and diversification. After the competitive industrial chain, it is preparing to go public for financing and start capital operation. "Investment to support industry", Chairman Zhu Weihua believes that this is a way for enterprises to become stronger and bigger. Another benefit brought by the diversified operation is that the different fields operated by the enterprise can be combined with each other to increase the profit point, such as the real estate business. In recent years, due to the rapid development of the real estate industry, many companies that have diversified operations have chosen As a part of investment management, the real estate industry has launched the market in the form of package sales. For example, in the office building developed by Shengao Group, it provides design and office furniture products for the occupiers, which makes the real estate and furniture itinerary synergistic effect. Of course, for the diversified enterprises, Chairman Jiang Hongyuan reminded, "Enterprises should do what they can and need to be cautious in industries they are not familiar with." This is a problem that all diversified companies must face. The success stories such as Shengao are bound to have some failure cases. Therefore, while conducting diversified development, enterprises must understand their own positioning, remember to blindly expand, promote diversified development and professional management, and build a professional team in the fields involved in order to develop in a diversified way. The road is getting better. For more furniture information , go to http://news.gojiaju.com/ Tungsten End Mills For Sale,Endmills For Steel For Sale,Tungsten Milling Cutter JIANGYIN GOLD STAR INDUSTRY CO.,LTD , https://www.jygoldstarindustry.com
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