Once upon a time, when it came to outdoor sports, it was still unfamiliar to most Chinese people. Today, outdoor sports are no longer confined to a small number of professionals, as more and more fashionable young people are thrown into the tide of outdoor sports. It is not difficult to find that outdoor products have also begun to change their face, and the fashion elements have become increasingly evident. At the same time, with the introduction of Pathfinder outdoor supplies companies, for a time, the outdoor supplies market has become a must-see for many businesses.

Outdoor supplies into fashion signs

In many people's eyes, wearing outdoor products must go hiking or adventure. During the interview, the reporter found that consumers who buy outdoor products do not necessarily go hiking or alpine adventures. “Outdoor leisure clothing, shoes, and backpacks are not only versatile, but also lightweight, practical, and stylish. They can be used every day.” Liu Lin’s remarks on outdoor products represent many people’s voices.

This reporter learned that, Jackets, hiking shoes, professional backpacks, tents, travel pots ... ... these appear to be professionals in the line, and now look at the streets of the provincial capital everywhere, wearing jackets and fleece, ankle outdoor brand shoes Become a sign of fashionistas.

In an outdoor shop on Shanda Road, there are a variety of outdoor products. There is a constant stream of consumers who come here to purchase. In addition to hiking shoes and clothing, tents have become popular items, “when going to the southern mountainous outings, or in the park. All can be used, very cool and stylish.” said Mr. Liu, who is buying a tent. According to the store’s sales staff, outdoor products are increasingly favored by fashionistas. Many white-collar workers and high-income earners are the main consumers. Currently, the highest-selling products are hiking shoes, outdoor clothing and tents.

Very low fashion prices favored

It is not difficult for consumers who often visit outdoor stores to find that the original hiking shoes and Jackets cost thousands of dollars at a time, and the high prices have deterred many people. Nowadays, it takes only five or six hundred yuan to buy a jacket with both fashion and function.

“Originally I only made professional outdoor products. Since last year, more and more consumer goods have been introduced, and now leisure products can account for more than 50%.” Mr. Wang, head of an outdoor product store at Garden Road, said that the past outdoors The brand is faced with a niche. With outdoor products being accepted by consumers of different ages, strata, and occupations, the characteristics of popularization and leisure are increasingly evident. Casual outdoor products inject more fashion elements in design, style, etc., mostly in three or four hundred yuan, five or six hundred yuan, "These products do not need very professional features, but the price advantage and fashion style, the current market Sell ​​well."

Industry standards need to be improved

In recent years, outdoor sports have become fashionable. Outdoor stores that were rare in previous years have become more and more open in the provincial capital. Wang Haibin, the person in charge of the outdoor shop in the extension, told reporters that there are more than 400 outdoor products currently on the market. There are more than 2300 individual items in the brand, and there are more than 60 brands and hundreds of single products in their own stores.

In recent years, the number of outdoor sports enthusiasts in the country has continuously increased, and the market for outdoor products continues to grow. However, the reporter learned that due to the standardization of market standards has not yet been introduced, there are many outdoor supplies on the market, and Wang Haibin said: The numerous counterfeit products in the domestic market, which standardize product quality, are beneficial to the choice of consumers and the long-term development of the company.