Maybe you are dealing with hand tools every day, or you may have a variety of jobs throughout your decades of working life. But if you really care about it, every one of these tools is delivering happiness all the time...

This is a sentence excerpted by the author from the brand name of the domestic brand “Aiweiboer” of Zhejiang Hengli Group.

Mysterious brand - no information from the receipt of the invitation to the Aiweiboer brand conference, to the previous communication with Ai Weiboer marketing director Yao Yu, in addition to know that Ai Weiboer brand Hengli Group has been engaged in hand tools foreign trade In addition to the business slogan of “make the tool a happy”, no matter from the Internet or other methods, the relevant materials of Aiweiboer and even Hengli Group have not been obtained.

In the field of China's hand-tools, there are so many brands in various stages of development. Brands from foreign trade to domestic sales can also be found everywhere. What kind of signal does this mysterious Aveberry want to pass to the industry?

In the media interview prior to the Aiweiboer brand launch conference, Yi Weiboer, director of marketing, said calmly that Ai Weiboer must be a hundred-year enterprise.

As we all know, most of the hardware tools brands that are active in the domestic market today are mostly in the process of “arriving for the first time”. They have no time or have too much energy to care for brands. Compared with brands with a hundred years of history abroad, young Chinese brands Naturally, there is a lack of confidence. A new born brand of Aiweibo boasts such a seaport from the beginning of its birth. What is it based on?

Unique Concept - Using Tools to Transmit Happy Aiweiboer’s high-level answer is a very simple phrase “makes the tool a pleasure”.

Xu Weifeng, chairman of Hengli Group and founder of the Aiweiboer brand, said that although he has just begun his 30s, he has been engaged in the hardware tool industry for 10 years and is a full-blown tool enthusiast. During this decade, he developed a different kind of feelings and tools that could not be abandoned. Regardless of whether it is a supplier or a customer, or even an end consumer, Xu Dong hopes to use the product and product ties to convey the concept of happy work and happy life to everyone. “Make the tool a pleasure and experience the joy that the tool brings to you. At the same time, I hope all people in China can appreciate the happiness brought by the Chinese tool brand.” This is Xu Dong's original intention of doing Ai Weiboer.

In an interview with the media, Aviboer executives said that "making tools become a pleasure" contains two concepts.

One is making the "tool" itself a pleasure. Ai Weiboer deputy general manager came to Jiangang said that an excellent product should first have a good design concept, more humane design and usage habits. Aiweiboer hired a Taiwanese technologist to design a professional tool manufacturing process for Aiwei Boer. At the same time, it collaborated with universities and scientific research institutions at all levels to introduce fresh, avant-garde design concepts such as ergonomics and green environmental protection materials. On this basis, Avibo's domestic product laboratory is used for measurement/testing of adversary tools, including salt spray test, hydraulic torque test, 10 ton torque test, etc... Aiweiboer The fun of manufacturing is conveyed during product development and production.

The second is that "using tools" becomes a pleasure. For the workers, the tools are accompanied by the closest comrades in their side, and the attitude toward the work will be reflected in the attitude toward the tools. Aiweiboer hopes that through good tools, the happiness will be passed on to each end user through the distributor, and the workers will be able to recover the original pride of technology.

According to Yao Yuxi, Aiweiboer is committed to implementing its core values ​​from the inside to the partners and ultimately to the end-users, and to convey the brand concept of Avibo's “make tools a pleasure”. We hope to get the customer's approval is to start from the customer's needs, to meet the customer does not solve the problem or to help customers form a better use habits.