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Radiation protection concept sweeps the hardware ring true and false eye
More than half a month after the March 11 earthquake and tsunami disaster in Japan, the Fukushima Daiichi nuclear power plant was still in danger. After detecting that the accumulated water in the power station contains a large amount of radioactive materials (above 10,000 times), the Tokyo Electric Power Company detected that the radioactive iodine-131 content of seawater 30 kilometers from the power station is as high as 1,250 times the normal value.
As a result, "radiation prevention" has become the key word of the industry's hot speculation. After the "grab salt storm" has subsided for some time, the "radiation protection" label has become popular in the hardware circle, and every hardware and electrical enterprise has given it to itself. In the rhetoric, the "anti-radiation" gimmick was added. At present, consumers have broken the news: as long as they enter the home appliance market, many mechanical and electrical products will be labeled with "radiation protection", and more are electronic products, such as chassis and projectors. The related "radiation-proof" products also said that some new types of "radiation-proof" products are still very optimistic. On a website, the author searched for the "anti-radiation" type of goods, and found that there are 987,705 related products, and the radiation-proof products with the highest sales volume, there are even daily necessities such as lamps, watches, mice, mobile phone stickers, etc. However, there is no single word in the introduction of these products about the introduction of nuclear radiation. Are these "radiation-proof" rhetoric formal and evidence-based? Experts say that radiation is invisible and invisible. For the good conductor of the human body, radar systems, television and radio transmission systems, subway trains and most household appliances can produce electromagnetics of various forms, frequencies and strengths. Radiation source. The anti-radiation products and radiation-proof plants on the market have been audited or tested by authoritative organizations. It is really effective, but it cannot be blindly worshipped. It is necessary to understand both sides correctly, so you should not be too sensitive, and don’t trust some businesses. Advertising, correct understanding of electromagnetic radiation. In addition, I am even more impressed by the fact that in some metropolitan newspapers, the current "anti-radiation" house is also on the market. For example, a set of houses in Jiayuan Apartment of Hongkou District, the intermediary will take "anti-radiation" as a shield: "Because in the city center, this room "anti-nuclear radiation" function is definitely better than the suburban room." Some hardware and building materials businesses also said that As the main raw material, the decoration materials can also resist nuclear pollution. The concept of "radiation prevention" swept the metal ring, and the true and false gradually became fascinating. The promotion of these hardware merchants, in essence, is to steal the concept in the context of the growing popularity of modern life, which is definitely not a long-term solution for marketing, because these gimmicks can only win for hardware vendors. Short-term profiteering, real brand warfare is the road to development that should be followed.