As the leading e-commerce company in the domestic sanitary industry, Jiumu Kitchen & Kitchen gained a total of 73.63 million in double "11" years last year, ranking first in the sanitary industry sales. This year, nine animal husbandry is also preparing for double "11." Xue Yong, director of the department's e-commerce division, said that the strategy of the “Eleventh” of the nine-pastoral kitchen and toilet industry this year is to continue to expand the scale on the basis of last year. This scale is not only in sales, but also includes brand public relations, marketing and other aspects. . Xue Yong said: "Specifically speaking, we are implementing from four aspects. The first is the marketing perspective and the preparation of a good sales target for the double 'eleven'. The second is the combination of the terminal channel and the integration of online and offline, such as O2O. The application breaks through some of the weaknesses of the previous work; the third is to do a good job of brand promotion, and now we will focus all of our network resources this year to promote the dual 'eleven'; the fourth is the after-sales service, through the double 'eleven 'This large-scale promotion campaign to promote our after-sales service and establish a good brand image."

Nine Animal Husbandry kitchens upgraded their preparations for the “Eleventh” and combined sales and branding. Xue Yong said that Nine Humen Kitchen & Kitchen is now not only pursuing sales, but also providing better services to consumers. Better brand image.

Liu Xinmin, marketing director of Dongpeng Sanitary Ware, said: “The current preparatory work for Dongpeng Sanitary Ware has been completed. We adopt different promotion methods for different sanitary ware products. After years of experience accumulated in the double 'eleven' promotions, we have Great progress has been made in product promotion.” Liu Xinmin pointed out that online merchants can't just sell products, they must combine products, brands, and services.

For the double “eleven”, Chaoyang Sanitary Ware Co., Ltd. started to discuss preparations for an independent e-commerce team from January this year. It only took the recruitment of the Nintendo Electric Traders to formally operate. Chaoyang Sanitary Wares’s preparatory work took more than half a year and is now open to the public. Zhang Houquan, sales director of Chaoyang bathroom, said: "Last year, the double 'eleven' fire was incredible.

Xu Yueguo, Marketing Department of ABC Holdings Co., Ltd., stated that the preparation for the navigation standard bathroom was arranged according to the specific conditions of the company. At present, it is mainly responsible for the professionals of the branch company in Guangzhou. Ego lover Zhang Jingchao said: "Now all the preparations have been completed, waiting for the arrival of the double 'eleven'." In order to welcome the arrival of this year's "double 11", the major e-commerce operators, both online and offline, take a number of Means aggressive promotion. Tmall, Jingdong Mall and others announced new promotional policies one after another. Suning and Gome considered extending the length of promotion and hoped to improve the level of logistics services to win the favor of consumers. There are also e-commerce through WeChat, QQ to start the "100 million yuan red envelope" campaign, through the media to stimulate consumers, preheat the holiday economy. "One year's backlog of goods rushes to clear the market. Taking advantage of the double eleven this day can solve some problems," said a brand shop owner at Taobao Mall.

Two-Eleven Preparedness for Guardian Firms: Lifting Services

The reporter entered the Tmall shopping platform page, full of signs of double eleven, shopping atmosphere, and access to toilets, showers, showers and other bathroom products browse page, "special, 11.11 Carnival" is particularly eye-catching, everywhere overflowing The atmosphere of shopping spree. Last year, the double "Eleventh" was very impressive. Double 11 broke 0 million in the same day at 0:55, with 2130 billion, and 24 points totaled 35.019 billion. Behind such a gorgeous number, various courier companies appear to “explode their positions”, which makes the courier companies both excited and headaches, sending delays and failing to send them in time, causing frequent returns. On October 29th, the State Post Bureau required express delivery of double “Eleventh” this year to meet the three requirements of “no explosion, no exposure, no delay”, and strictly follow the express collection rules to send and receive express delivery.

Xue Yong said that Jiupi Husbandry & Kitchen Co., Ltd. cooperated with a large number of logistics companies last year to improve logistics timeliness and reduce cargo delays. He said: "This year we selected several logistics companies to carry out strategic cooperation. We put forward higher conditions for these companies and asked them to focus on the services of the nine-herdage kitchen and toilet, the whole package of goods, home delivery, reverse logistics, return logistics All can be achieved, and the transport of large items has also made breakthroughs. This time we requested SF Express to break through this aspect of transportation. This year, Nine Animal Husbandry and Kitchen Bishop 'Eleven' have strengthened the construction of the customer experience.” Zhang Jingchao said: “ At present, cooperation between sanitary companies and logistics companies is a general trend, so as to reduce product delays."

The domestic logistics industry is now more and more developed. Premier Li Keqiang said: "Online shopping has a strong leading role in upstream and downstream industries such as express delivery. The relevant departments must consider how to create conditions for the development of online shopping through information infrastructure support and logistics facilitation." Relative to the previous years, the current domestic logistics industry has made great progress. Xu Yueguo said: "Now our products have been packaged and are being transported to various terminal markets to improve the delivery speed of double 'eleven'." It is understood that the combination of online and offline navigation marks, to protect corporate services Level.

Liu Xinmin said: "Double'Eleventh' is one of the most important festivals for e-commerce platforms. Whether it is promotion efforts, strategies, services, or product distribution, it is certainly the largest in the year for sanitary companies. The cooperation in material resources is also the best, including the cooperation management of the logistics system. In the past, efforts have been made to increase.” Liu Xinmin said: “Now we must pay attention to the customer experience in selling products. How can we have the opportunity to talk about customer experience? , even if you think it is difficult to do, because there is no such condition." He continued, "Now the products can be sent to the community, delivered to the door, the perfection of the logistics system, not a company can get it, the need for the entire community of logistics The progress of the system, consumers’ demands for this, and the brand’s efforts to promote this form a concerted effort to form a current situation. Before I could find ways to do it, we have now done it. This is also a result of the rapid development of logistics. It also promotes the rapid development of e-commerce and the consumer experience has also improved."

Sanitary companies in addition to logistics in the next effort, but also spent energy after the service. Xue Yong said: "This year we launched the kitchen and bath packages, bathroom packages, customers buy a complete set of products, we will track the entire service, provide after-sales service, after-sale installation." Xue Yong said that the double "eleven" is not only a product promotion The good time is still the best time to shape the brand image. In these 24 hours, consumers re-know the corporate brand through the services provided by the company. Good services will create a good image for the brand.

Last year, "Double 11", the total turnover of 35.019 billion, and the domestic sanitary industry leader Jiumu, also more than 70 million. For this year's expected goal, Xue Yong said: "This is hard to say, but our goal is to continue to maintain the position of the industry first, we must follow their own plans to implement. Of course, we not only for sales, but to pass the high quality The service to shape the brand image of Jiu Mu."

This year, Tmall raised the entry threshold and introduced some new policies. Zhang Jingchao said that for small businesses, the expected target for this year is not very clear, because Tmall’s support for this year’s shift has shifted to offline, and the requirements on the Internet have become increasingly stringent. Zhang Houquan said: "Tmall's requirements for brands have become more stringent this year, and operating methods have become increasingly standardized. They have been brushed off for price wars, poor quality, and low credibility."

For this year's expected goal, Liu Xinmin jokingly said: "Dongpeng Sanitary double "eleven" this year have to double it." Liu Xinmin said, now Tmall platform to improve the entry threshold for small businesses, for consumers It is a guarantee. For example, if a company enters into millions of dollars, it shows that the company has strong anti-risk ability. When consumers purchase its products, the degree of trust in it is relatively high, and there is less anxiety in terms of compensation.

Alibaba was officially listed on the NYSE on September 19th. Its every move caused concern. Tmall declared that the goal of this year's double 11 is to reach 50 billion yuan, and it will expand this year's Double 11 shopping carnival to Globally, will it become the first global dual 11 and double "11" will bring shopping spree? No matter how the time comes, expanding the e-commerce market to the whole world will be a big plus for the sanitary ware industry. In fact, on October 15th, Tmall's pre-sale has started. Users pay a deposit of RMB 10, RMB 20 or RMB 99. “Double 11” will pay the full amount on the same day. Some people speculated that pre-sales accounted for a large part of Alibaba's sales of 35 billion yuan last year.