One sentence in the movie "Pentium Times" states: "This is not a finish line, the future is the finish line." This is a dialogue about the "future." Sometimes, the “future” is so far away, but it is not seen when it is eagerly awaited; sometimes it is so close, and it’s coming and coming. What about the future of video surveillance?

In fact, our greatest perception is change, not time. Maybe change is the future.

Security surveillance industry for so many years, from the market point of view, the change is not very large, the survival rate of such a high industry, is very rare. Change is the future. The changes in the video surveillance market in the past two years seem to be much larger than in previous years. For example, the overseas market is positive, and the changes in the security industry in Shenzhen caused by Hikvision and UOB’s strategic adjustments, etc., but In fact, in the author's opinion, these changes are in fact not large, and greater changes are in the future.

The future may be strange. Maybe a young boy from a Shenzhen factory woke up with a very bizarre camcorder and suddenly saw a sudden increase in sales on Taobao, Jingdong, and WeChat, and a fortune overnight; perhaps a product-based security company, through strategic transformation, by equipment Turning to an application and becoming a customized application company, and then becoming a top company in an industry; Perhaps an obscure software company, as a result of doing some security and security business, the result has become the new leader in the security industry; perhaps an industry giant Suddenly it became a partner of a giant company that is not in the security industry... The greatest charm of the future lies in its unpredictability but it is worth looking forward to.

Closer to home. People have become accustomed to using technological changes to elicit industry changes. For example, video surveillance has evolved from analog to digital and networked, and has accomplished a series of excellent companies such as Hikvision and Dahua. According to this "traditional" model, when the emerging emerging technologies will inevitably bring changes to the security industry? With regard to new security technologies, new security eras, and innovative profitability models, we can make big conjectures without hesitation.

New Security under Mobile Internet

The change of technology in the security industry is often based on technologies that are not related to security. In the past two years, smart phones have become increasingly “flooding”, and the changes brought about by security have quietly occurred.

With the rapid popularity of smart phones, mobile internet is the most important topic in recent years. As long as it is literate, most mobile phone users who play WeChat have heard the word “mobile internet” and it will have a major impact on security video surveillance. Impact. The seeds of great changes have been planted. With the popularization of smart phones, almost all security manufacturers have a mobile phone monitoring APP overnight, and the civil and commercial market demand erupts (some people think that it is not the application of the mobile phone APP, which is brought by the times). The traditional video monitoring application is integrated. Management needs. For a time, in the industry video surveillance solution, the application needs of mobile phone monitoring and application APP have mushroomed. The momentum is strong and there is no such thing as a perfect interpretation of the concept of video surveillance applied to business processes.

Firms who are desperate to study intelligent algorithms, if they carefully study reports and market feedback, believe that manufacturers will conclude that the sales of video surveillance products driven by mobile phone apps is far greater than the sales volume of smart algorithm applications. It must be pointed out that there must be some manufacturers in the industry who believe that the mobile phone APP is just a function of "others must have me."

The Worries and Dilemmas in the New Security Age

The birth and popularity of new technologies can often lead an era. In the increasingly perfect wireless network and the emerging trend of intelligent terminal applications, the mobile Internet era and the smart era are gradually approaching.

The first is the era of mobile internet. Security video surveillance has been formally stepping into the era of mobile internet due to the promotion of smartphone apps. Entering the era of mobile Internet, traditional security vendors have entered the mobile Internet market, not wanting problems, but do not do it. It is difficult to judge when Tencent, Alibaba, and other predators enter the video surveillance market. It is also difficult to judge whether Huawei will open more brutal models after Hass and it is impossible to know whether operators will reverse the security video surveillance. The industry structure, financial groups will have what kind of heart of this cake industry.

In the era of mobile Internet, application value and user experience, these concepts will completely subvert the video surveillance industry, the versatility of cameras, the interaction with mobile phones, and the integration with other systems. These sound familiar, smart home users have not already done so. Yet? Only fur! It should be noted that the combination of surveillance cameras and any kind of environment may bring unexpected results. The effect will be infinitely amplified due to the mobile internet platform, and it will become a practical and economical solution. (Have you seen smart robots look after your baby's ads?)

After the era of mobile Internet, will the wisdom era be far behind? Smart city, smart earth, full of concepts, unlimited business opportunities! Many security-related manufacturers are rushing on this road to push products, push programs, and push designs. The demand brought by this concept is exuberant and will bring about a very high growth potential. But for security video surveillance companies, it is not necessarily a good thing, especially small companies. The operation of the BT model will become one of the main models of this type of project. Long-term investment in resources such as capital and manpower will cause enterprises with insufficient cash flow to face crisis. Smart cities are very dangerous. Please be cautious when entering the market. Incidentally, the economy of the big economy is in a sluggish state. Smart capital companies should not dare to play such projects, especially projects that eventually pay for local governments. There must be some chance points, that is, your smart city is to pay for the people.

Profit model conjecture

The times are changing, and the way of seeking survival and development will inevitably follow. Regarding the future, whether you are China Telecom, Tencent, or Hikvision, the change in the mode of development will affect the survival of the company. Standing to speak and not hurt, we stood to guess about the future of different roles in the way of making money.

Conjecture one, if I am an operator! The most critical interactions in the mobile internet application completed by the WeChat business and the gradual increase in financial services are ambitious, and WeChat is relying on these value-added services to achieve profitability. Operators were deprived of profits by WeChat and counterattack was inevitable. In the era of mobile Internet, in fact, everyone is competing with end customers, who have many end customers and who have a market! If I were an operator, I would desperately let end users use my mobile phone and my app, and one of the means I hope to use is security. With so many negative information eras, mobile phone security is bound to become just a necessity. Mobile phone security APP will inevitably become a tool that people will use every day. In this way, there is no difference between WeChat and the other, and it has already met the most basic human needs. Safety. After having a user base, it is profitable. The profit model is born: the initial profit, one advertisement may all make more than traffic, and the senior profit will continue to provide just-needed services to meet the deepest needs of people and allow people to take the initiative. It is estimated that there should be operators attempting to do this. In fact, this does not require any trial. Go ahead and do it. Maybe it can also promote 4G services.

Conjecture II, if I were Tencent! The micro-vision business trial choppers and pilot video services, I believe that as long as there is a market, Internet companies will never miss this piece of cake. If I were Tencent, I would add related functions in the WeChat business, design a beautiful, sophisticated, multi-application camera, deploy cloud video servers, and let a group of companies that follow Tencent survive to promote it. Other WeChat businesses such as mobile phones Paying, quickly occupying the home market... Operators may also be happy because traffic charges are expensive.

Conjecture 3, if I am a manufacturer, it is a security product manufacturer without replacement! In this market environment, in the future, I definitely choose to be the most professional streaming media storage, the most fidelity video compression algorithm, the best application interface for video experience, and the cloud storage that best meets the needs of hundreds of millions of users' video applications, even now We can't do it yet, but we can certainly do it in the future. We also hope that it will happen before this market erupts. In the reserve of these forces, living is the first, while we are desperate to sell our mature products, while we will take a variety of customized projects, special does not matter, cross-industry best. In doing so, the company may be exhausted, but it is better than starving!

Conjecture four, if I were a consortium! If I am a conservative consortium, it is best to play with operators and Tencent. If I have a consortium with my own style, then I will do the “Eagle Eye” project in the US blockbusters. This project is a unified video surveillance application system across the country and beyond, providing national-level video surveillance linkage and With various large-scale video data, its video data can be used to monitor and identify specific people and events, monitor the natural environment and all kinds of things they want, and provide the most complete video evidence. The project's merits are in the present day and it will help future generations. Also, if I am a consortium, I must invest in my real company now!

Conjecture 5 may be close to the real guess! If I am a large-scale production enterprise, I will concentrate on doing OEM, and even move the company to the place where the labor cost is the lowest; if I'm a platform vendor or a platform vendor, I would choose to do a comprehensive business. Even to develop business norms; if I am a giant company, then do a big project to benefit the country and the people! Those who are unsatisfied with their domestic business can take the experience to go overseas; domestically, they have a stable industry market, and they concentrate on making the industry market a good job and doing the most professional work; on the domestic retail market base, they are carefully maintained and supplemented by the overall business profitability. By the way, shouting: Those who rely on security and living channels, seize the time to transform it, and now it's too late!

The decline in profits of the industry is a pain for the business people accustomed to this industry, because they will be harder and profitably lower than before. One of the root causes of suffering is that they do not understand or are willing to give up, even if it is tasteless. For companies that have experienced the pain of transformation, one step ahead is happiness. Happiness lies not in the success of the transition, but in the instant that the new road is turning.

"As long as you have a dream and you have the courage to pursue it, your wealth will be within your reach." - "Pentium Times."