Like other industries, the price system of the home industry is not mature, and transparency is far from satisfactory. It is understood that the home furnishing industry associations and some enterprises have realized the seriousness of the problem, and have begun to actively initiate projects to promote the realization of "price transparency" at an early date. Over 50% of netizens in the home industry price system are confused As the saying goes, "One year's plan lies in spring", many home stores have launched promotional activities after the spring. But Ms. Du, who was renovating, was not so happy but rather confused. Ms. Du told reporters that in order to be able to buy high-quality and low-cost household products, she ran six stores for comparison, but finally did not know which merchant should believe the price. Similar confusions are common in household consumption. Many consumers post on Weibo about their confusion. Netizen "Li Bing loves eating rice" said that products of the same brand have different prices in different stores, and some prices may even differ by two or three times. The prices of most products in the market are at the mercy of merchants. There are no standards to learn from. How can we avoid being cheated by merchants? There are countless similar questions. According to the survey, 55% of netizens encountered the most headache in the process of home consumption is that the product price is inconsistent with the business promotion. It can be seen that whether the price of the product is transparent has related to the vital interests of each consumer. So, what are the reasons for this drawback? Unconscious enterprises and unsound regulations have caused the price system to be chaotic The "chaotic price system" is manifested by falsely high prices, fictitious original prices, false discounts, price fraud by using the marked prices, etc. In the specific operation process, it has evolved into rebates, cashbacks, gifts, sweepstakes, special prices, current panic buying, spike Waiting for the means of fancy renovation. In response, the reporter conducted an investigation. Many merchants said that the current development of China's home furnishing industry is not mature, and price opacity is just a normal performance at this stage, and will not last too long. At the same time, some well-known enterprises have also played the "national price" to advertise their determination to reform. Industry sources said that the chaos in the price system is not just a phenomenon unique to the home furnishing industry. This is a common problem faced by all industries. At this stage, the prices of many products in the home furnishing market are unstable. When the price of raw materials fluctuates rapidly, the cost of a batch of products and another batch of products will be different, resulting in different sales prices, which will cause consumers Feeling chaotic prices. Industry insiders told reporters that it does not rule out the existence of some companies deliberately creating "price confusion". This is illegal and must be resolutely executed. I believe these fraudulent companies will be eliminated. In this regard, a person in the furniture industry also said that there are too many uncontrollable factors in the production process of the product, and that product production requires a cycle. It is normal for products of different periods to have different sales prices due to different costs. Industry insiders said that the chaos of the price system is still a problem of the factory pricing system. Not all companies have this problem, which varies from company to company. Yang Hongcan, secretary general of the China Consumers Association, said that the usual behavior of merchants who did not mark the real sales price was suspected of misleading and fraudulent consumers, and the intensified promotional activities disrupted the price market order and harmed the legitimate rights and interests of consumers. Yang Hongcan also said that the reason for this phenomenon is that the laws and regulations are not perfect enough, and the supervision and management are not strict enough, resulting in consumers and operators paying a large price for commodity prices, and mutual trust is increasing. low. The call for "clear code price" is high and the industry actively responds The "price system chaos" in the home furnishing industry has become a common problem in the market, so how should we remove this "virus"? The industry unanimously stated that the promotion of "clearly priced" in the entire industry is urgent. On March 15, the China Consumers Association and the National Development and Reform Commission launched the "clearly priced" action. Yang Hongcan, secretary general of the China Consumer Association, called on all companies in the home furnishing industry to clearly mark prices and show consumers the real prices. Yang Hongcan said that it will take a long time to promote "clear price", and hope that both producers and operators can respond with positive attitudes and fulfill their commitments. At the same time, the China Consumers Association will also increase supervision. The "clearly priced" initiative has received numerous responses in the industry. Industry insider Wang Linpeng said at the “Home Furnishing Building Materials Industry Deepening Service Seminar†that the Group is currently studying the price system and does not rule out that it will be the first to launch “clearly priced†services in the industry, but the timing is not yet mature. Subsequently, Meng Guoqiang, China Household Building Materials Circulation Association, also said that the industry association will fully cooperate with the work of the China Consumers Association and strive to implement the price as soon as possible. In response, Liu Chen, Secretary-General of the Beijing Market Association Home Furnishing Branch responded that from the reform and opening up to now, more than 30 years ago, Chinese consumers have developed the habit of bargaining, regardless of whether they are high-income or low-income, Indulged the merchants to mark prices. "Clearly marked prices" can improve efficiency and will greatly improve the home furnishing industry, and will effectively promote the industry to a higher level. But the habits that consumers have cultivated over the years still need to be polished, and their execution requires long-term running-in. For more furniture information , go to http://news.gojiaju.com/
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