In 2013, the grand opening of the large-scale home stores opened slowly. This year, only a handful of stores, including the “Louvre of the West” and Zhongrun·European City of the Hong Kong Global Home CBD3 Hall, have made new appearances, and even planned some years ago. The opening of the professional home store is still nowhere at the end of the year. Judging from the performance of the home building materials market in 2013, the plain word can cover its phenomenon.

For many home stores, 2013 had a hard time. Demand for the entire home market is still strong, but more and more participants want to get a share.

How to break through innovation, seek channel changes, and try multi-marketing efforts are ongoing. In addition to holding various promotions, stores are also tapping new market share.

Home consumption more rational survival and development become the core theme

In 2013, the grand opening of the large-scale home stores opened slowly. This year, only a handful of stores, including the “Louvre of the West” and Zhongrun·European City of the Hong Kong Global Home CBD3 Hall, made their debut and even planned some years ago. The opening of the professional home store is still nowhere at the end of the year.

Judging from the performance of the home building materials market in 2013, the plain word can cover its phenomenon. Originally thought that in October the arrival of home improvement season, furniture stores did not show too much excitement. “There is no clear season for this year. The peak season is not as good as it used to be and the off-season will not be deserted. The product sales data is not volatile. The main reason is that the market is mature and the consumption is more rational. The stores only release the consumption stock through activities.” A brand Observed by the dealer.

According to the data, in the home industry, even the largest home circulation company in China, the Red Star Macalline only accounts for about 3%.

Therefore, by seizing the momentum of market opportunities, Chengdu home stores have always been showing geometric growth. Looking at 2012, only the Xindu, Qingbaijiang, Shuangliu and other Chengdu two coil layers, the volume of the new trading market involving the home industry will break the 10 million square meter mark, and these stores have achieved normal operations in 2013. After the outbreak of the scale of the stores, the expansion of body mass tends to be gradual, and survival and development have become the core themes.

Veteran home store expansion upgrade have upgraded to "one-stop" home experience hall

In November of this year, IKEA China settled on 7 Sichuan acres at the base price of 325 million yuan at Chengdu Chuansha Road, which means Chengdu is likely to have a second seat around 2015. Big IKEA store. In the vicinity of the site, the home furnishing giant Fusenmei Home is ready to go. "Is planning to invest 8 billion yuan to build a large-scale urban complex and home store covering an area of ​​800 mu with a floor area of ​​1.2 million square meters." It also inspired the industry; at the same time, its Chengdu Design and Innovation Center in the south of the city has also emerged as a prototype of “high-end design and creative industry park”.

The Eight-Year Group is one step ahead. The International Home Expo City, which is home to the “Home Experience Pavilion” in Wenjiang, officially broke ground in June this year. The Taipingyuan Group's complex project has also been put on the agenda.

In addition, the Red Star Meikailong, actually home is also accelerating the layout of the major prefecture-level cities in Sichuan. In the layout planning of the store, hundreds of domestic and international well-known home brands will be introduced to include home-style products in the whole industry, providing consumers with "one-stop" services such as design, materials, furniture, household goods and accessories.

Industrial chain gradually perfected to welcome large-scale home complexes in secondary cities

With the development of the city and the improvement of living standards, the concept of home life of the people in the secondary city is also changing. A single store can no longer meet the market demand. At this moment, the strategy of sinking channels for national home stores began to expand in the secondary market. The Red Star established a franchise store in Neijiang, and the home was actually building a second home professional in Deyang Hengda. Store.

Not only is the first-tier city's professional stores to see this cake, but also home companies on the industrial chain and stores that originate in second-tier cities have embarked on the road to transformation and upgrading.

With the Sichuan Furniture Import & Export Chamber of Commerce taking the lead in building, the Shenxin Taifu International Furniture Expo Center in southern Sichuan officially opened on October 1st this year. As the chief one-stop home MALL in the south, the Expo Center is the chief city complex in the south, and the largest in the northeast of Sichuan. One of the centralized furniture procurement markets is located at the intersection of the three major urban planning areas in the southern county and brings together more than 60 well-known domestic and international home brands such as Quanyou, Gujia, Zhihua Shi and Nianhong.

In Leshan, Sichuan, the 100,000-square-meter ultra-large-scale south Sichuan home complex project built by Leshan Yifan Investment Co., Ltd. ushered in a comprehensive project investment on December 26.

In 2013, in order to find a more suitable market space, whether it is a veteran national home chain store or a new investment team, each upgrade and transformation has become a rational expansion of the Sichuan home map, whether it is from top to bottom channels Shen is still upgrading from the bottom up, and the stores are constantly expanding their living space to meet the market's new look in 2014.