HC Security Reuters two days ago, the government work report at the NPC and CPPCC four references to "smart", and in particular pointed out the need "to strengthen the development and application of a new generation of artificial intelligence", "development of intelligent industry." The first year of the 2018 smart lock has arrived, and the newer opportunities of the times are coming. Are you ready?

Newer opportunities for the times are coming, are you ready?

First, new urbanization construction brings new opportunities. In the two conferences, the government work report leader said that this year, the city has settled in more than 13 million people and accelerated the full coverage of the residence permit system. The advancement of new urbanization construction is bound to promote a large wave of rural population to the city, and it is bound to stimulate the demand of the smart lock market.

Second, the second-hand dressing market can not be ignored. According to the data, the national real estate development investment in the first quarter of 2017 was 1,922.9 billion yuan, an increase of 9.1% year-on-year. The growth rate was 2.2 percentage points higher than that of the previous year, 0.2 percentage points higher than that of January and February this year. Among them, residential investment increased by 11.2. %. Therefore, for smart lock companies, the second-hand housing reloading market should not be underestimated.

Third, apartments and hotels will also be the traditional market for smart locks. According to the data, at the end of 2016, China’s floating population was 245 million, a decrease of 1.71 million from the end of the previous year. Although the number of floating population in China has gradually declined after reaching the peak of 253 million in 2014, the base of the floating population is still very large. Therefore, it is expected that the demand for rented housing will still be very strong in the future for a long time. In addition, the hotel will continue to be the main market for the smart lock industry.

Fourth, the era of fine decoration is approaching, and the demand for smart lock engineering market will increase greatly. Not long ago, relevant departments and many provinces and municipalities have successively issued relevant regulations, requiring full implementation of commercial housing renovation, which means that rough housing will gradually withdraw from the market, and smart locks will become a larger selling point for hardcover houses.

Cut the pain points of users and bring convenience and safety to life

No matter which industry, the purpose of intelligence is to bring great convenience to people's lives. For example, the emergence of smart manufacturing has greatly reduced the labor intensity of workers; the emergence of smart home appliances can control home appliances without returning home, and enjoy a warm and comfortable environment when you return home. Enjoy the following comfort in a hot bath...

In the era of mechanical locks, many people lost their keys and were refused by the security door; or they went home to find the keys and landed in the office, and had to return to the office to get back the keys; or go shopping, big bags and small bags. Going back to the house, I have to hurry to find the key to open the door and other encounters and troubles.

The emergence of smart locks is to solve the many pains and worries of mechanical locks during use, forgetting to bring keys or losing keys frequently. The smart lock can be unlocked by proximity card, digital password and fingerprint. In particular, the fingerprint is widely used as a unique biometric password on the lock, which makes the opening of the door as easy as opening the screen of the iPhone with a fingerprint, greatly improving people's unlocking. Convenient and fast.

It is also very convenient for the homeowner. After the tenant moves away, there is no need to change the lock core. It is only necessary to delete the original tenant's fingerprint or authentication, which is not only convenient but also cost-effective. Therefore, such a smart lock that can solve the pain points of users must be a more promising investment in the next decade.

In addition to convenience, security will also become a big selling point for smart locks. According to the statistics of the Ministry of Public Security, the annual loss of households caused by burglary is as high as 1.13 billion yuan. Therefore, security will be a basic concern for the people in the next decade, so smart locks will also be a better choice for door lock update iterations.

Home smart locks will usher in a critical point of eruption

In the next decade, smart locks are still a big need. Why is smart lock still a big need in the smart home market in the next decade? The “2017 China Smart Lock Application and Development White Paper” released by members of the Alibaba United Partner Program Alliance has made an estimate of “the sales volume will exceed 32 million units in 2020”.

According to the white paper, the current penetration rate of smart locks in Europe and America is 15%, and the annual sales are about 2.5 million sets; the penetration rate in Japan is about 40%, and the annual sales are about 1.5 million sets; the penetration rate in Korea is about 80%. The annual sales are about 1.7 million sets.

Although China's penetration rate has not reached 5%, it has entered a stage of rapid development since 2016. Especially with the 80s and 90s, consumers gradually step into the marriage hall, the replacement of second-hand housing renovation, the demand for smart locks will be further expanded.

Therefore, the White Paper estimates that the home retail market will grow at a rate of at least 50% per year over the next decade. It can be seen that the home retail market has reached the critical point of the outbreak.

In addition to retail, there is a huge demand in the engineering field. According to statistics, since the first quarter of 2015, real estate developers have tried to attract high-end consumers with scale-tested smart home products. According to data from the Internet big data company Aowei Cloud Network (AVC), in the first quarter of 2015, the real estate decoration project market, the smart home configuration rate has reached more than 30%.

Among them, the proportion of real estate developers supporting smart home products led by Vanke in the top 50 real estate projects has reached 36.20%, followed by the proportion of Poly's home ownership allocation reached 10.50%. Among the top 50 non-real estate companies, Guangzhou Zhaolin, Hainan Hailing and R&F Properties all have more than 8% of smart homes.

From the perspective of real estate developers, smart home products are mainly concentrated in high-end and finely decorated homes. Consumers are mainly high-income and young consumers; mainly supporting smart home appliances, smart audio and video, smart security, smart curtains and smart locks. And other products.

Therefore, due to the huge market potential, smart locks will surely become a more promising investment in the smart home field in the next decade.

Conclusion: Smart locks, in people's daily real life, have a lot of rigid needs, and the smart lock has the security and convenience features that can meet the needs of users and bring a cooler user experience. Greatly improve the quality of life. In this case, the smart lock will undoubtedly have great market value, and it will certainly be a more promising investment in the next decade.

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Editor in charge: Zhong Juanjuan