Not long ago, some people said that he summed up several characteristics of the furniture industry in the past 30 years . The first one is that there are many people who are down-to-earth in this industry, and there are too few people looking up at the stars. His implication is that there are many people who make money in this industry, and there are very few people considering future development strategies. Of course, compared with the real estate industry in the upstream industry, the furniture industry has a much smaller voice, even compared with the home appliance industry. Lack of thinking and innovation has always been a shortcoming in this industry.

Before we look up at the stars, we still bow our heads and ponder over the crux of the industry. We say that the furniture industry is a traditional, too traditional industry, initially closely linked to agriculture, and belongs to the family handicraft industry of the sideline nature of farmers. Until now, the professionals in this industry have been trained by the Agriculture and Forestry University, not the Industrial University. Of course, tradition is not only blurred in its ownership, but now we still attribute it to the traditional manufacturing industry, which is the backward production capacity that is often mentioned now. What is backward production capacity? In a word: high investment, low output. Of course, the low output is also related to the lack of premium in our brand. We are not only technically backward in the middle of the industrial chain, but also at the two ends of the industrial chain, such as design and development and terminal sales. The manufacturing process is determined by the scale of development. The problems of design and marketing are big. One is known as “fast” and the other is known as “slow”. In fact, it should be reversed, slow design, fast marketing.

We say that the furniture industry is overcapacity and the bubble is serious. Some people say that there is no bubble in any industry. We are often just shouting and calling for reason, but reality has to be, such as buying stocks that are stuck. Manufacturers and dealers were forced by the store, and the stores were forced to compete with each other. China is in such a period of transformation and development, and the furniture industry will not develop rapidly. This is unstoppable, and the invisible hand is driving the development of the industry. People are rational and will not do stupid things. The market is characterized by exchange. The exchange enhances the use of things, and it also increases the opportunities for people to play their talents, making the best use of their talents and improving their efficiency in resource allocation. This is the logic of the market. For now, the market law is still the optimal theory. The market will fail, the government will fail, and the role of individuals in the market is insignificant.

Of course, under the premise of bright prospects, we also feel the potential of the crisis, and the disharmony factors continue to spread. This kind of crisis is first manifested in dealers, because dealers are in the market front line, generally speaking, financial resources are also weak, a batch of batches enter, a batch of batches of withdrawal, can be described as endless. Just as many people lament that China's housing prices are too high, in fact, furniture is not the case. Therefore, dealers will sigh abroad that people's furniture is really cheap. As far as personal judgment is concerned, I feel that the innovation of the Chinese furniture industry will inevitably originate from the innovation of the terminal model, which of course has nothing to do with the store. I heard people say that he does not think that the furniture industry does not need furniture distribution centers. I am deeply convinced that I even think that I can not buy furniture stores. Of course, some people are now crying, wanting an uprising, and wanting to kill the life of the store. This kind of change based on the inherent mode, I can only see itching, it is not the crux. The real change must break the traditional paradigm of thinking and think that everything should be the case. Why not, but you don't think about it, so it can only be like this.

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