“Because we lack a brand, Chinese tool companies are more exporting based on the ODM business model. The domestic market, especially the high-end market, especially in the industrial and professional fields, has long been occupied by multinational companies. Become the main theme of the development of the tool industry." Zhang Dongli, chairman of the China Hardware Products Association, said in an interview with reporters.

Exports account for about 50% of the world

According to customs statistics, China's tool hardware exports have maintained double-digit growth for many years. In 2012, the total export value of China's tool hardware industry was 11.409 billion US dollars, a year-on-year increase of 11.06%. From January to September 2013, the total amount of import and export of tool hardware reached US$13.865 billion. Among them, the export volume was 9.337 billion U.S. dollars, an increase of 8.38% year-on-year.

As we all know, China’s tool hardware products have always been mainly exported to OEM production methods of developed countries in Europe and America. However, with the continuous expansion of corporate business acumen, Oceania countries and emerging BRIC countries are becoming Chinese enterprises’ own brand export destinations.

On the whole, China has now become the world’s largest tool manufacturing base and industrial cluster, accounting for about 50% of global tool exports. In 2012, the tool hardware industry achieved a trade surplus of 5.324 billion U.S. dollars. From the manufacturing point of view alone, the fundamental reason for maintaining this surplus is that with the intensification of international industrial transfer, China Tool Hardware has begun to take over the “sceptre” of European and American tool manufacturing.

Although the brand identity in China has achieved a series of achievements, many of the tools and products sold on the European and American developed countries' markets are made in China but they are foreign brands. Although China’s tool products are accepted by foreign consumers in terms of quality, brands have never been able to recognize them.

Many tool company executives said that brand building can not be completed overnight. Today, the world’s most famous tool brands have not been refined after tens or even hundreds of years. It is inevitable that China’s tool brands will become world-renowned. Through this process.

Shi Lanlan, Executive Vice President of the China Hardware Association and Chairman of the Tool Hardware Branch, said: “We need to see the gap between ourselves and international brands and strive to close the gap, but we should not belittle ourselves and ignore our own advantages. The biggest advantage of companies is that our domestic market is the largest tangible and intangible consumer market in the world. To create a century-old branded manufacturing enterprise, we must achieve a goal based on local, high-end, and brand names. At present, the domestic high-end consumer market and There is a large demand for tools and products in the professional field. Manufacturers should start from the brand and do more publicity and promotion so that users in the fields of aerospace, shipbuilding, vehicle maintenance and other fields can understand brands and trust products, and ultimately purchase in these high-end professional fields. China's branded tool products are bigger in the local market and stronger in the international market."

Some analysts have pointed out that the global tool industry has shown a tendency to rapidly accumulate in Asia in the past few years, and this trend will continue for a long time. Affected by many factors such as cost, no matter how European countries and the United States promote the return of manufacturing, they can hardly bring the tool manufacturing back to the local community.

Industry experts said that after 30 years of accumulation and continuous improvement, China's tool manufacturing industry has already established a clear leading edge in this regard. The Chinese tool manufacturing industry will dominate the global tool industry for a long time to come. With the further shrinking of the tool manufacturing industry in Europe and the United States, the regional leading edge and even all-round leading edge of China's tool manufacturing industry will surely be further realized.