The flooring market has not always had a single dominant situation. The competition in the flooring market is still based on the “hundred flowers bloom” trend. Strong floor companies need to seize the opportunity to strengthen market share expansion.

Flooring manufacturers flock to strong companies to maintain competitiveness The flooring market has not always been a single major situation, the market has a large market share of foreign companies, but in the last few years, the domestic domestic floor manufacturers are also gradually The rise of. However, it is still difficult to broaden the market sales channels. Dealers are difficult to develop and other issues.

Although the brand competition in the flooring market is still growing, it is not difficult for floor manufacturers with cultural heritage and bright spots to reach the high end of the market, but the situation is not optimistic.

Floor manufacturers flocked to the market, the homogeneity of products, the lack of diversity, the constant participation of new companies in the war, and continuous price reductions, often resulting in the sacrifice of quality. This is also the lack of diversity leading to the disorderly competition in the market today.

Raw material competition incentive floor needs to be differentiated to break through It is understood that many floor brands are now rising, making the floor raw material market competition extremely fierce, the floor is a resource product, with the strengthening of international supervision and inspection efforts, raw material shortage, not in the short term It will be improved. Last year, floorboard raw material prices have risen, and product profit margins have been squeezed. The market economy has superior prices, but it is only reasonable profit margins.

In order to improve the brand and improve the overall competitiveness, various flooring brands have displayed various types of marketing tools and planning methods. This is to attract more consumers, for example, more humanized shop decoration and more specialized marketing products. , The concept of environmental protection is more in-depth, marketing activities are more modern and informative, and modern technologies and hands are used to personalize high-demand, high-taste, and high-consumption customer groups.

At present, the flooring market has begun to develop from traditional, single-purpose decorative flooring, and environmentally friendly flooring. Numerous floor brands are competing in the emerging floor market and their competition is fierce. Flooring manufacturers have also changed old ways of channel construction, and diversified such as online terminal direct sales to expand the market.