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"Two pieces of steel skin lock" This is the nickname of the security door industry for the fake door. According to industry sources, the price of security products is not much, and the profit of a door is between 150 and 300 yuan. In the face of the fierce competition environment formed by the current security door, in addition to the above-mentioned brand enterprises, those who only make money, regardless of the safety of consumers, are also common, and there are not a few manufacturers who are slipping. According to the consumer complaints center induction analysis, the public complaints about the security door generally have the following: First, the delivery and the sample do not meet the dispute, because the consumer does not have a certain basis, the door and sample sent do not meet the business hard It is this kind of door, the consumer is often very passive; the second is the small parts of the door, the small components are missing, or the size of the door does not match. This leads to consumers needing to save another money, usually it costs hundreds of dollars, so when buying a door, you must see if the accessories are complete; third, the installation is not timely or the business after-sales service is in dispute, the industry and commerce department advises consumers to credibility Good shopping malls or brand stores to buy security doors.
Industry experts pointed out that with the gradual increase of supervision by the management department, the further maturity of the market and the improvement of consumer brand awareness, it is believed that the chaos of the security door market will gradually change. I believe consumers will use it with confidence, safety and quality. Security door products.
Seven opportunities in the security door industry:
In all parts of the country, there has been a phenomenon of over-the-counter security stores and the closure of stores. The sales of major brands have also declined to varying degrees. Warren Buffett said that only when the tide recedes will you know who is swimming naked. In fact, every difficulty may be a disaster for some companies, but for those companies that can grasp the pulse of the times and have strong ability to innovate, the crisis is actually a turning point.
The first is the opportunity for security door products to enter the store.
For a long time, security door companies have relied on hypermarkets to survive. When the market is good, some large-scale stores, small and medium-sized security door enterprises are not able to climb. However, in this round of shuffling, some brands that can't adapt to the new consumer environment have already withdrawn from the store. This is an excellent opportunity for products that meet current consumer expectations to enter the provincial capital hypermarket.
The second is the opportunity that dealers change brands to bring to the company.
At present, it is the peak period for dealers to abandon old brands to pursue new brands. After experiencing the difficult support of the original brands, some dealers will give up brands that lack long-term competitiveness and find new partners. Companies with brand recognition and market competitiveness should seize this opportunity.
The third is the opportunity of e-commerce
At present, due to the impact of macroeconomics in the country, economic development has slowed down. Under this circumstance, most consumers will consider the price/performance ratio of products in terms of shopping. The operating costs of e-commerce are generally lower than those of physical stores, so online sales that are known for their high cost performance will attract more consumers.
The fourth opportunity is the opportunity of brand enterprises
Nowadays, many families' security doors have been updated. When consumers experience dissatisfaction after purchasing the security door for the first time, there will be new ideas when they purchase or add home decoration for their children. In appeal, they emphasize safety, emphasize environmental protection, emphasize durability, and emphasize individual needs. At this time, the opportunity of the brand enterprise has come. In order to purchase more confidently, more consumers will choose the products of the brand security door enterprise.
The fifth opportunity is the opportunity of the prefecture market
Throughout the current county-level security door market, there are generally small stores and single products. However, with the sharp increase in market demand, brand products and cost-effective products have gradually demonstrated advantages in the prefecture market, and with the improvement of consumers' purchasing power, high-end security doors have ushered in the spring in the prefecture market.
The sixth opportunity is the opportunity of mergers and acquisitions
China's security door enterprises are numerous, and there are thousands of large-scale security door manufacturing enterprises. The security door industry has a very low concentration and is still in an extensive development stage. In the current difficult times, some powerful enterprises will acquire high-quality resources at a very low cost, expand the scale of enterprises, and lay a solid foundation for development.
The seventh opportunity is the opportunity to personalize the market
At present, China's furniture consumers have shown tremendous changes. The consumers we face are more in the post-80s and 90s. Their consumption characteristics are no longer the same, but they have their own unique consumer claims and pursue individualized consumption. . Therefore, the arrival of the era of personalized consumption requires our security door enterprises to keep pace with the times, launch personalized products, create personalized brands, and find their own foothold in the personalized market.
It is the key for the public to choose the anti-theft door lock cylinder
At present, the anti-theft door lock cores on the market are mainly divided into different levels such as A-class, B-class and super-B-level. Because the A-class and B-class lock cores are mainly marble structure, the anti-theft coefficient is relatively low, and the national standard for preventing technical opening is only 1-5 minutes, while the super-B lock cylinder is mainly composed of a large blade structure and a high key. The anti-technical opening time is generally more than 260 minutes; currently, the "C-class" locks claimed by individual manufacturers on the market, in fact, the country does not have this standard, only the gimmicks of individual manufacturers.
At present, the super B-class lock cylinder has been upgraded.
According to the lock expert, even the current super B-class lock cylinder has been upgraded. At present, the lock core with high anti-theft coefficient has been upgraded to anti-twist and idling design. The thief can't start, if it is equipped with the top anti-destruction. Panels, it is estimated that novice thieves can do nothing. At present, the lock core anti-theft level of most engineering supporting security doors is generally Class A. Experts recommend that the public replace the super B-class lock core with higher anti-theft level as soon as possible.
Choosing a security door should recognize the key
In addition to the door locks, the public should recognize the key when selecting the security door. At present, steel doors, metal doors and entrance doors on the market are produced according to enterprise standards, and are not security doors. According to the relevant standards, the security door is divided into three levels: A, B, and C. The real security door must pass the statutory testing agency to pass the standard test, and the security product production permit issued by all provincial public security technical departments of the production enterprise can be regarded as the security door.
The anti-theft performance of the security door is mainly the performance of the key and the lock. The qualified security door generally adopts a three-position lock, not only the door lock is locked, but also the upper and lower rails can be inserted into the lock to fix the door.
Security door fillers also have mystery
The anti-theft door lock cylinder is the key, but its main door is equivalent to a barrier. If this barrier is not strong, how can it be safe?
First, the thickness of the steel plate determines whether good or bad honeycomb paper is used for security door filling.
A few days ago, netizen Mr. Jiang broke the news that his security door had a quality problem. Some time ago, I found that there was a problem with the anti-theft door lock. When I replaced it, I found a scene that surprised him. "The iron door of the security door was torn open. I saw that it was all cardboard. How to prevent it?" According to Mr. Jiang, this door was installed by the developer. So is this a normal phenomenon, or is there another hidden feeling?
The price of security doors sold on the market now ranges from a few hundred yuan to over 10,000 yuan. Why is the price gap so large? According to the dealer Mr. Wang, the low-cost security door has a thin steel plate thickness, but it is worth mentioning that there are fillers in the security door, generally honeycomb paper. "The security door is not the thicker the door, the better, but the thicker the steel plate, the better. At the same time, the difference in material is also the reason for the price difference, but the most important thing is the lock."
Second, the business reveals: in order to pass the project acceptance, the developer is mostly installed fire door
Is this a ubiquitous phenomenon? Another dealer, Miss Chen, told us that the security door is actually two layers of steel with fillers in the middle. “The most common is honeycomb paper, but this will be mildew when it meets water, followed by foaming and other fillings. Depending on the filling, the sound insulation and so on will also be different.â€
Ms. Chen said that for newly renovated houses, in order to pass the acceptance, the developers generally installed engineering doors, which have no safety level, and most of them are fire doors. What is a fire door? Miss Chen introduced that the fire door and the security door are not much different in appearance, but their functions are completely different. "As the name suggests, fire doors are mainly fireproof, while security doors are mainly anti-theft. The main acceptance of the project is fire prevention. Therefore, most of the developers install fire doors.
The security door market issues pay more attention to the quality of the lock cylinder and door body
With the increasing awareness of people's safety, security doors have become more and more popular in the market. According to statistics, almost all the residents of large, medium and small cities in the country use security doors, and the penetration rate is close to 100%. Throughout the major decorative materials market, there are many anti-theft door brand stores, such as Panpan, Star, Maxim, Wang Li, Buyang, and the steel doors in Guangdong and the anti-theft security doors produced by Zhejiang Yongkang. The door competition is fierce and the industry is in the integration period.