For a long time, domestic consumers have a kind of “cultivating ocean” psychology. This kind of psychology not only exists in clothing and automobiles, but also in furniture and ceramic tiles. In particular, the high-end ceramic tile market in China has long been flooded with imported tiles from countries such as Italy and Spain. In the domestic ceramic tile price of tens of yuan under the premise of a hundred dollars of imported tiles at all times in the market has become increasingly hot phenomenon. People can not help but ask, where do these ocean tiles come from?

Artists and value grade editors of foreign ceramic tiles learned from Fan Shubin, marketing director of “Medic Tiles”, an Italian tile importer. “For ceramic tiles, if they are limited to basic functions, then they are waterproof, non-slip, and antifouling. The domestic ceramic tile is the same as the imported ceramic tile, but from the standpoint of expressing its own value, the Italian ceramic tile is very outstanding in terms of artistic and cultural characteristics, and domestic tiles are more difficult to achieve.

In today's society, ceramic tiles are no longer confined to the non-slip and aesthetic performance of traditional decoration, but have become the medium for raising the living taste and art culture of homeowners. The editors visited many ceramic tile stores and found that imported tiles from Italy, Spain and other countries are expensive, but the colors of the tiles are rich and natural, and the degree of glaze simulation is high. The cultural and artistic performance far exceeds that of domestic tiles.

Why foreign tiles better than home-made tiles in Italy, Spain and other countries, the long-standing habit of allowing locals to prefer to use tiles to lay the ground. The development of their tile industry started early and the competition was fierce, which greatly promoted the development of its tile industry. The domestic ceramic tile industry started late, ceramic tile brand set up time is short, and development still needs to rely on European technology and equipment support.

According to industry insiders, due to the existence of EU trade barriers, there are still many glazes in Italy that are not completely open to the domestic market. Moreover, the 3D inkjet technology and other high-end technologies needed for those beautifully decorated tiles are affected by technical barriers. Good machines are not exported to the country.

Pseudo-Asian brands are increasingly increasing how consumers should be able to differentiate with foreign brands in the country. Many ceramic tile manufacturers are eyeing this “fat”, and are not qualified to obtain foreign agents under the premise of a wide range of “ "Pseudo-Western brand" horizontal out of the world. For example, some domestic ceramic tile manufacturers registered foreign shell companies, falsely claiming that their tile products are "imported abroad," and even worse, the inferior manufacturers from the south to find OEM, low-priced to buy and sell at a higher price. However, because consumers do not understand the market, it is easy for them to be fooled by the rhetoric of shopping guides.

In this regard, Metich tile director Fan Shubin said: "The current tile market is indeed uneven phenomenon, when consumers buy imported tiles, do not blindly choose expensive, must do enough homework, look for foreign Big brands and powerful import tile agents."