The enterprise that breaks away from the "well-known trademark" protection umbrella floor needs products to win

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Before May 1, 2014, in the flooring and other building materials markets, the "China Well-known Trademark" logo can be seen everywhere, but after the "Trademark Law" is officially implemented, these words rarely appear again. For the "well-known trademarks", the "forbidden words and forbidden words" is undoubtedly a lost way for the floor enterprises to promote the brand, but the floor enterprises do not necessarily have to let the "well-known trademarks" as brands, but also need to speak with strength.

Without the umbrella of "China Well-known Trademark"

It is understood that the introduction of new trademarks has helped to standardize the building materials market. Earlier in the building materials market, some small and medium-sized flooring companies easily affixed well-known trademark labels to their products, leading to the devaluation of well-known trademarks in the industry. In addition, some building materials companies such as flooring, in order to improve their brand image, continue to give the company "China's famous brand", "China's well-known trademark" and other aura, not only deceived consumers, but also disrupted the order of the building materials market.

In this regard, many industry experts said that the official implementation of the new "Trademark Law", well-known trademarks are prohibited for product packaging and brand promotion, so that many floor and other building materials companies from the "China Well-known Trademark" umbrella, also reduced The enthusiasm for the excessive pursuit of well-known trademarks, the building materials market began to change to rely on product strength and brand reputation. And those building materials companies that used well-known trademarks for advertising have also followed the implementation of relevant regulations and sought new development while adapting to this new market situation. However, some powerful and far-sighted building materials companies have always placed the core of their development on product quality and brand building, firmly occupying a place in the fierce market competition.

Flooring companies need to transfer their strength to products

Among them, the person in charge of a well-known floor brand believes: "Many people think that companies do not need to be branded and do good production. This is actually wrong. For companies to achieve long-term development, high-quality products are the key. Products have differences. Natural advantages can naturally be welcomed by the market. "In this way, even if companies do not need to use Chinese well-known trademarks to interpret brand strength, build market reputation on the basis of high-quality products, they can also take the lead in competition.

In this regard, many experts said that although various honorary titles in the market have their value, in the final analysis, for flooring companies and distributors, product quality and brand strength are the most indispensable factors in the development process. . It can be seen that only by improving product quality, strengthening brand building, and shifting the focus of flooring companies to improving product quality and brand building, no matter how the industry environment changes, flooring companies can maintain an advantageous position in the competition.

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