The wardrobe industry is in urgent need of resource integration

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At the moment, the competition in the wardrobe market is intensifying, and many wardrobe businesses are too difficult to do business, and there are many news that the small and medium-sized wardrobe enterprises have closed down. Indeed, due to factors such as the downturn in the real estate market and rising raw material prices, this situation has become more serious and the entire wardrobe industry is in urgent need of a change.

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The development direction of the integrated wardrobe industry

In recent years, resource integration has always been a hot topic in the wardrobe industry, and it represents the direction of the industry. There are several levels of integration, and the previously mentioned integrations are more at the marketing level, such as the Champions League – to promote product categories that work together in the market. The advantages of this integration are obvious. The single cost can be reduced, and the effect is one plus one and two. In addition, the merger and acquisition, or the cooperation between the domestic wardrobe brand and the foreign wardrobe brand, is also an integration.

Brand wardrobe enterprise convenient resource audit

From the entire furniture industry, especially the wardrobe products, there have always been cases of small enterprises in large industries. According to some data reports, almost no company in the wardrobe category can account for a large share of the entire industry market. The current situation of decentralization and chaos is unfavorable for the long-term development of the industry. In the long run, resources will be concentrated in a number of companies, and the driving force is the power of the brand. A wardrobe enterprise capable of concentrating resources must have excellent quality control capabilities, channel operation capabilities, and design innovation capabilities.

Strengthen integration with the real estate industry

External market pressures and internal industry competition have prompted changes in the wardrobe industry. Wardrobe companies that have always focused on their own management, production, service, and brand system will become stronger and stronger. The wardrobe enterprises that focus on short-term benefits and speculative development will gradually become overwhelmed. In this era of great integration, the wardrobe industry needs to strengthen the integration of the industrial chain.

However, the wardrobe enterprises should also be aware of the fact that the wardrobe industry in the future is basically developing towards the two poles, high-end wardrobe enterprises and low-end wardrobe enterprises. This refers not only to product standardization within the wardrobe industry, but to linkages with the real estate industry. In the future, real estate and wardrobes will have stronger interactions. When building a house, the standards related to wardrobe products have already been implanted. Therefore, there will be a trend of integration of a large industrial chain in the future.

Responsible Editor: Shanghai Furniture Network More wardrobe products, please click

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