The 13th China International Public Safety Expo in 2011 was a perfect curtain call at the Shenzhen Convention and Exhibition Center. At this year's Expo, the market segmentation between the traditional security industry and the smart home industry showed an increasingly ambiguous trend. The two sides began to cross and interpenetrate their products and markets. Among them, the perfect integration of building intercom and smart home control is particularly eye-catching. Almost all the traditional building intercom companies have launched their own smart home products and experience hall, which greatly exceeds the scale of the previous Beijing AMB. This seems to indicate that there will be a new turning point in the building intercom industry. What will the integration bring to the building intercom industry?

The structure of building intercom products has evolved to higher grades. From the aspect of product structure, intercom products have been gradually shifted to higher-grade color video intercom products by the black-and-white video intercom who occupy the middle-class consumer mainstay. The use of large-screen indoor extensions There is a gradual upward trend. Non-visual products still have a large market, especially in the selection of small and medium-sized cities and old buildings in the Mainland, which still have huge market potential.

According to survey data, at present, non-visual intercom products still occupy a large share in the Chinese market, accounting for about 50%, and video intercom accounting for about 50% of the share; in visual intercom products, black-and-white viewing can be seen. 75%, color visual 25%. At the same time, in 2010, especially in 2011, the use of color video intercom applications increased in more developed coastal cities and regions.

“Compared with previous years, the color visual sales in the first half of 2011 have been greatly improved. Especially in the Pearl River Delta region, the application has gradually expanded. At present, the entire building intercom market advocates energy conservation and environmental protection, and color can be seen in Power saving and many Other aspects are better than black-and-white visualization, and color visualization based on such factors is more popular in high-end communities and more developed cities and regions.” Talking about non-visual, black-and-white and color-visible markets At the time, Ms. Zheng Yinglian of Qiaohua Industry stated to the author.

In product design, building intercom products have turned from the original single-function security products to home decoration fashion products, simple fashion, ultra-thin, large-screen display, breakthrough in the use of new materials has become a trend. In the past two years, the concept of energy conservation and environmental protection has gradually deepened into enterprises, especially in building intercom, from materials, material processing, and energy conversion, companies have stepped up efforts to strive for excellence.

In addition, in terms of market channels, the center of national urbanization has gradually moved toward the second and third-tier cities, and the market focus has shifted downward. Strong intercom manufacturers have followed suit and built a more complete marketing service system to adapt to the new round. The need for competition.

Building intercom and smart home form a perfect integration In the market demand and stimulation, smart home develops in full swing in people's expectations. During this period, many security companies, especially building intercom companies, have been involved in the field of smart home, and have been substantial. The action can be seen on the Shenzhen AMB. The building intercoms have established a “smart home experience hall” that belongs to their own company, greatly surpassing the scale of the previous Beijing AMB. In this regard, An Zhibao sales chief engineer Shi Zhi said: "The smart home market has a large market space, great potential in the inside, all companies, operators, system integrators, or both here Get involved in the smart home and share this big cake, which is very attractive."

Building intercoms and smart homes seem to be isolated units, but the two are integrated and intersected. In the future, they all have a two-way trend. Video intercom can be used for high-grade digital development. Smart homes tend to be simple and practical. So what are the inherent advantages of building intercom companies entering smart home companies?

From the market perspective, building intercom companies have a unique advantage in entering the field of smart homes, just as Mr. Ruan Guodong, general manager of Xiamen Di Nike Electronic Technology Co., Ltd. puts it: “The innate advantages of building intercoms into smart homes can be used as a simple sentence. To describe, that is, the difference between the wholesale market and the retail market, the wholesale market made by the building market has a relatively large technological advantage and market capacity, and the professional smart home industry is a household and a retail market. After the home, the development momentum is better than the original manufacturer.” On the other hand, in the market promotion, video intercom manufacturers have accumulated many years of engineering channels, a large number of self-built channels, and intercom “buy”. The real estate business resources accumulated in the market will undoubtedly become an important weight to boost the smart home market.

From a technical point of view, digital video intercom can well solve the two networking problems that are difficult to solve in analog systems: long-distance audio and video transmission problems and networked multi-channel problems, and can be used as digital video terminals. As a node, it integrates with home alarms, home lighting systems, and home appliance control systems.

Intelligent life revolution brought about by functional integration (1) Realizing comprehensive smart home control Once the building intercom and smart home are perfectly integrated, the user will get all the functions and experiences of the home control system on the entire system, such as lighting control, scenario mode, Intelligent monitoring and intelligent alarms, etc., as long as you tap on the wall or mobile terminal, or even do not touch, just voice control, you can easily control everything in your home.

(2) Integrate multiple community functions into a smart home system. In addition to the basic intercom unlock function, the building intercom will also integrate SMS, announcements, photo/message, electronic photo album, security alarm, access control, smart home, and community shopping. , information homes and other functions and value-added services. In short, the building intercom will develop in the direction of smart and convenient.

For example, if you are injured at home in the future, you cannot go downstairs and go to the hospital. Using the building intercom, just press a key and the social worker in the community will come to your home to help you go downstairs. If your home cooking salt is gone and it is not convenient to go out and buy it, you can tell the district grocery store through the building intercom. The grocery store can be delivered to your door.

Of course, in addition to these, services such as housekeeping services, rental housing services, e-commerce services, home fast food services, various types of on-site door maintenance services, and sewer dredging services can be directly connected to community stores through this button of building intercom. To make your life easier and faster.

(3) Development of linkage control to form a three-dimensional defense system The security alarm system is an indispensable link in modern security. Gas alarms, door switches and smoke detectors in the home can be linked to the building intercom. When there is no one at home, if the alarm sounds, the building intercom can be activated immediately, and the security on-duty personnel can see the scene in your home through the visual system to perform a timely rescue. It has played a major role in protecting the lives and property of the owners.