In recent years, the decoration industry in Kaiping has taken a new step in the stable development space. However, behind this prosperous market, there are various factors that restrict it from moving forward. People with decoration requirements still tend to find scattered decoration teams, lag behind local real estate design planning, poor sales directly affect the decoration market, the quality of workers needs to be improved, and professional technicians do not receive attention... This is the reporter’s interview and heard the businessmen The most cited constraints. How do you really want to highlight the importance of encirclement and seek a new round of development?

The financial crisis has accelerated the pace of watershed development. Today, citizens of Kaiping walk on Renminxi Road, Renhe West Road of Dongxing Avenue, or drive through the 325 National Highway. Wallpapers, paints, ceramics, cabinets, and building materials businesses selling different materials can be said to be With everything, the home improvement company that has slowly established its own brand has also let people with decoration needs feel the fresh decoration culture.

In the interview, many businesses frankly stated that with the continuous prosperity of the Kaiping renovation industry market, more and more peers are involved. This really brings more different options to the public. “To be honest, we came to us a few years ago. Custom furniture customers are still relatively small, profits are relatively high, and now profits are not as high as before, but the number of customers can not be compared at that time." Kenny Brand Home Furnishing Manager Liu Xiaodan said.

According to a person in charge of a paint company, after the Kaiping renovation market began in the 1990s, the financial crisis in 2008 became a watershed for the development of this market. "In 2006 and 2007, the performance of the entire industry rose slowly. In 2008, many people who wanted to decorate even dismissed the idea of ​​renovating the house." He told reporters that after the financial crisis, the country stimulated consumption. With policy guidance and the recovery of the overall economic environment, Kaiping's renovation industry market has accelerated its pace in recent years. “In fact, as a third- and fourth-tier cities, Kaiping has a relatively small impact on the local decoration industry in addition to the large economic fluctuations, which also gives this market a relatively stable development space.”

Market development is still immature Constraints are obvious. Are there any constraints behind such a gradually developing market? Compared with other markets with higher levels of development, what are still not mature enough for Kaiping's decoration industry market?

The concept of consumption cannot be opened. The public still loves the loose decoration team.

"Our home improvement company's biggest competition is not from its peers, or those scattered decoration team, Kaiping citizens can not let go of the decoration concept." Hua Wei taste decoration director Zhang Ming told reporters, Kaiping is a famous architectural town, engaged in decoration There are not a few people in the industry. Although the demand for decoration is higher and higher, they are more inclined to choose decoration teams run by relatives and friends. "For example, among the 10 Kaiping citizens, only two of them will choose home improvement companies." Zhang Ming said that in other larger cities, buyers who buy homes often consult real estate developers about home improvement companies. Many of Kaiping's customers will usually find their own decoration team directly. This is the biggest difference compared with the decoration market in other cities.

"After all, this is a difference in the concept of decoration." A paint official said that many people in the renovation of the house, the grade, the requirements are not low, but at the same time put forward the effect of decoration to remain unchanged for decades. “As for the cabinet, the typical service life is 10 years. After 10 years, not only the style is outdated, but also the material is not as effective as the initial use.” This kind of thinking that once and for all is not practical is unrealistic.

The planning and design of local real estate lags behind, and sales performance is directly affected.

In the interview, many businesses also mentioned that the number of foreign residents in Kaiping is relatively small, which is also influential for the entire decoration industry market. What are the reasons?

“With a small population, there will be no increase in real estate sales in other places. In the major real estate developments in Kaiping, most of them are local real estate, and these real estate properties are very different from real estate in other places.” said Zhang Ming, director of Hua Wei’s taste decoration. In the planning and design of foreign real estate projects, more attention is paid to the coordination of residential facilities and the combination of garden area and building area to create a comfortable living environment. Local real estate is more concerned with the area of ​​the house. The bigger the house, the better, and the easier it is. Favored.

“Modern people are generally concerned about their living environment. The supporting facilities and gardens of the community are indispensable.” Zhang Ming believes that real estate with a focus on the living environment is more popular with the public. However, due to the small number of foreign residents, the number of local properties is high. No less than the actual sales situation is not comparable to foreign real estate. "The sale of real estate is good, directly related to the needs of the decoration industry, Kaiping's real estate industry status is more or less restrictive on the decoration industry market."

Decoration workers have many problems and businesses are more willing to hire foreign workers.

In addition to the constraints of the current status of the housing industry, many businesses believe that the quality of decoration workers is also an important factor restricting the development of the Kaiping decoration industry market.

“The Kaiping local excellent decoration workers are not in Kaiping.” Han Yuesheng, head of the European camp cabinet store in Kaiping, told reporters that skilled local workers have already flown out to more developed cities, while local workers left in Kaiping are technically and foreign. There is a gap between workers, businessmen are more willing to hire foreign workers. Kenny Brand Home Furnishing Manager Liu Xiaodan also stated that she is not optimistic about the local workers staying in Kaiping.

"Now the wages of workers have also risen sharply. Compared with six or seven years ago, they have at least doubled," said Han Yuesheng. The situation that does not coincide with this is that wages are rising and the number of workers is decreasing. “Now the decoration workers are generally about 40 years of age, and young people are reluctant to do this job.” Han Yuesheng believes that the current "Post-80s" and "post-90s" youths are no longer like the older generation, and they are afraid of suffering. Zhang Ming, director of Hua Wei's taste and decoration, believes that young people pay more attention to the social status of the job and the image of the decoration worker does not meet the views of young people in this regard. Insiders pointed out that if this situation continues, Kaiping's decoration industry market will be the possibility of outstanding workers. ”

Guide the public to change the concept of consumption to improve the quality of workers in the face of various constraints and short board restrictions, businesses should also how to break through, to seek Kaiping decoration industry market, a new round of development?

“To transform and enhance the decoration concept of Kaiping people, all the peers in the Kaiping decoration industry need to work together.” Zhang Ming, director of taste decoration at Huaping, said that the citizens of Kaiping who need decoration need to choose the formal home improvement company at the first time. Not those scattered decoration teams, rely on all their peers to guide the consumer concept of Kaiping citizens. “Although only 20% of the customers choosing home improvement companies now, but businesses must grasp the existing customers of the two, through them to open up other potential customers. This must rely on the business itself to do the brand and service, in the original customer The group established a reputation and allowed customers to advertise for the business.” Some merchants also stated that customers want their own style of decoration to be durable, while the market requires innovative styles, and businesses only find a balance between the two. In order to meet the needs of customers and markets.

In addition, in the face of rising wages, insufficient quantities of workers, and low quality of local workers, many businesses have started to develop their own fixed workforce. “The workers' mobility is relatively large. Workers must have a safe working environment to retain them.” Han Yuesheng, head of the Oupu cabinet’s Kaiping store, said that in order to improve the craftsmanship of the workers, merchants generally stated that they would Sexual skills training for workers, and through the role of gangs to cultivate more skilled workers.