In recent years, Southeast Asian countries have resisted Chinese ceramic tile products by anti-dumping and other methods, which has caused many ceramic companies to suffer a setback in the development of this emerging market. Compared with ceramic products, domestic ceramic machinery, chemical raw materials and other products have been increasingly concerned by the Southeast Asian market, and the demand is increasing day by day, of which India, Vietnam, Indonesia and other countries are represented.

From September 21 to 23, 2011, the "Vietnam 2011 Ceramics Technology Exhibition" will be held at the Hanoi International Convention and Exhibition Center. This is the fourth consecutive year that the ceramics technology exhibition will be held in Hanoi. In addition, in recent years, in India, Indonesia, and other countries in Southeast Asia, similar exhibitions have also flourished.

According to Mr. Li Lijun, head of the Nissen International Business Exhibition Co., Ltd., a sales agent for Vietnam exhibition in China, before 2005, equipment and ceramic chemical raw materials purchased by local ceramics factories in Vietnam were basically from Italy and Spain. Since 2008, more than half of companies have begun to accept Chinese equipment and raw materials. Today, China's ceramic machinery and equipment products can be seen in almost all ceramic factories in Vietnam. Chinese manufacturing can be said to play a major role here. More than 70% of the ceramic manufacturing machines and raw materials used in Vietnam are from China. So far, the cumulative number of presses of Henglitai in Vietnam has surpassed more than 60, and the number of presses of the company has exceeded 30 in Vietnam. Above, it can be said that these two most representative Chinese ceramics equipment products occupy the main market in Vietnam. In addition, Kodak has four whole-plant projects in the area and is under construction in North and South Vietnam and Zhongyue (Dagang). In addition, Modena kiln can be said to be in the leading position in half of the country in Vietnam, and its reputation is quite good. Prime ceramic factory once purchased Modena 12 furnaces as early as in 2008, which shows the influence of Modena products in the ceramic industry in Vietnam. Other ceramic equipment suppliers such as Zhongpeng, Benlang, New Jingtai, Aokang, Yuanda, Jiechenggong, Zhongyao, Donghai, Fangluo, and Watson, etc., dozens of Chinese ceramic equipment companies are currently maintaining long-term relations with Vietnam. Close business dealings.

In addition, more than 80% of India's current pottery equipment and raw materials are also from China. In neighboring Indonesia, because most of the investors in ceramics factories are from developed countries such as Australia and Italy, the standardization of raw materials for design is very high, and the price is not an important factor affecting the purchase. On the contrary, “letting products speak” is the Indonesian market. One of the major features.

For the huge increase in the demand for Chinese ceramics equipment and raw materials, the investment from local ceramics factories in Vietnam has continued to increase. Vietnam Architectural Ceramics Association Secretary-General MR. HUNG once said that the construction rate of the ceramics factory in Vietnam has been increasing by 25%, which has exceeded the current Indonesian market. This was unthinkable 6 years ago. At that time, the capacity of Vietnamese architectural ceramics was incomparable with that of Indonesia. However, the Vietnamese ceramic production now is basically the same as that of Indonesia.

At present, there are about 50 architectural ceramics manufacturers in Hanoi, Vietnam (owned by state-owned enterprises and local private investment in Vietnam), and there are about 15 architectural ceramics manufacturers in South Vietnam's Saigon area (mainly owned by Taiwan-funded enterprises and other foreign investors). In addition, Hanoi, Vietnam, is a world-famous production base for daily-use ceramics, and the entire BATTRANG village factory adds up to more than 1,000. At the same time, the Vietnamese government has strongly encouraged the development of the ceramic manufacturing industry, which has raised the tariffs on ceramic products imported from China to 38%, and is expected to basically no longer import tiles from China by 2015. The localization of ceramic production will become the future development trend of Vietnamese ceramics.

With the increasing influence of Chinese equipment in Vietnam, the Vietnamese’s ideology is also changing. Their current approach is to buy Italian and German machines with strong financial strength. If the financial strength is not strong, they will simply come to China to purchase equipment. Many local pottery factories have now fully accepted Chinese products and technologies.